Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, as a follow-up to our conversation with Paul Levy on CEO blogging, we interview the woman behind what may be the best-known corporate blog on the Web – Southwest Airlines’ Linda Rutherford.
As Vice President for Communications and Strategic Outreach at Southwest, Ms. Rutherford was one of the creative forces behind “Nuts About Southwest” – which is now the gold standard for how companies can use social media to connect with the broadest array of stakeholders. A corporate communications expert who knows the ins and outs of the blogosphere backwards and forwards, she shared her insights with Bulletproof™:
to read more, visit: http://www.bulletproofblog.com/2009/07/13/whats-next-the-bulletproof-interview-southwest-airlines-linda-rutherford-on-the-value-of-corporate-blogs/