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Southwest Airlines Launches Charitable Check-Ins Using Facebook Places

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By Guest Blogger: David Williams, President and CEO of the Make-A-Wish Foundation

The holidays are a wonderful time of the year for people to reflect on their fondest wishes – for themselves and others – and to join in the season’s precious spirit of giving.

It’s the Season of Wishes® at the Make-A-Wish Foundation®, but our staff and nearly 25,000 volunteers across the country are making children’s wishes come true every day…one every 40 minutes in fact. We grant the wishes of children with life-threatening medical conditions only through the generosity of people and companies who donate their time and resources to make our mission possible.

This holiday season, we’re proud to team with Southwest Airlines in a unique promotion that uses the Facebook Places application. When travelers check-in at Southwest airports using Facebook Places they can give the gift of travel to these courageous children.   For each check-in Southwest Airlines will donate $1 in travel to the Make-A-Wish Foundation, up to $300,000.  To learn more about how to participate, click here:  www.southwest.com/fbplaces

Nearly 70 percent of the wishes we grant involve travel. Whether children wish to go to a popular theme park, travel to a captivating destination or meet a favorite celebrity, airline tickets are critical to get them to their wish experiences. To learn more about the Make-A-Wish Foundation and ways you can get involved, visit wish.org. 

We appreciate the support of Southwest Airlines and everyone who takes part in the campaign for helping to share the power of a wish®.

2 Comments

  1. Team,

    Two things:

    1) Users must once checking in click on “Donate on my behalf” or FB will NOT relay to Southwest that a checkin has taken place. This is not mentioned in the instructions on your Southwest page for people to know they have to make that extra step for the donation to be made.

    2) There are several Airports that the “Southwest at (Insert airport abbreviation here)” is not listed on FB Places. Mainly Nashville. If someone can set this up; I fly in and out of Nashville twice a week; and would love my FB status to say “Scott just checked in at Southwest at BNA” but currently it just says “Scott checked in at BNA”. I would LOVE this to work to donate to MAW as well! I do it every time out of Chicago Midway!!

    Thanks for looking into these two issues!

  2. Thanks Southwest Airlines for helping make wishes come true!