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Posts Tagged ‘Flashback Friday’

Flashback Fridays: Rudolph the Radome Reindeer

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One of my favorite Southwest holiday images is that of an odd-looking 737 with “a nose that glows.”  Back in the fall of 1981, a rather strange looking -200 had recently joined the fleet as a short-term lease from Belgium’s Trans European Airways. The standard “Southwest” name was affixed to the vertical stabilizer, but otherwise the aircraft retained the... read more

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Flashback Friday: Cash Back at the Gate

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When Southwest came to “Beautiful Downtown Burbank” in 1990, the average fare was almost $200 to intra-California destinations such as Oakland.  As a way to introduce our brand to the market, our first promotion offered Customers the chance to travel for much less than half the traditional rate by offering cash back at the gate. With ads stating “Fly Southwest to... read more

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Flashback Friday: Flight to Fight Hunger

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Ten years ago this month, Southwest Airlines teamed up with Texas grocer H-E-B to help feed those in need with a program titled “Flight to Fight Hunger.” Landing in six Southwest Cities, a new 737-700 carried more than 1.2 million pounds of food to 18 food banks supplying more than 350 charities throughout the state thanks to the efforts of the two Texas legends. In... read more

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Flashback Friday: Seafair

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Similar to the way AirTran Airways helped introduce Southwest to Atlanta in 2012, Morris Air paved the airway to the Pacific Northwest during the year following their becoming part of our family in late 1993. And, as part of that expansion, Seattle—the birthplace of our Boeings—became our 39th station when it landed on our route map in the summer of 1994. In addition to... read more

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Flashback Friday: Early Flying Rules

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While looking through our archive for some additional information regarding the Wright Amendment, I found what may have actually been our first Flashback—well before my predecessor had the idea for a weekly feature highlighting the history of our Company and the industry. Buried within a October 1979 LUVLines article about our new 737-200 simulator was a look back at some... read more

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Flashhback Friday: Drive-Thru Ticket Counter

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It’s hard to imagine a time when we didn’t have the convenience of purchasing airfare on southwest.com or over the phone from one of our friendly CS&S Reps.  You can even book your next trip while in the car (just not while driving, of course) on your cell phone.  But prior to these modern booking channels, we actually offered another method otherwise associated with... read more

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Flashback Friday: Splitting the Town

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Since 1987, Southwest has served Michigan when our first service to Detroit Metro airport commenced.  And, for a brief period of time, we even had service to two Detroit area airports. Twenty-five years ago this summer, Southwest launched a multi-million dollar campaign to promote our service to the city, particularly Detroit’s City (DET) Airport, now commonly known as the... read more

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Best of Flashback Fridays: Assorted Early Southwest Photos

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This week, we're bringing you a “golden oldie” as a fun, Fourth of July Flashback gift.  This post originally appeared in January 2013 and was authored by our then Corporate Historian, Brian Lusk.  Given all the achievements Southwest has made over the years, and that the AirTran acquisition provided us the opportunity to achieve our most recent milestone of... read more

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Flashback Fridays: Club Schmitz

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About 25 years before our first flight from Love Field, a small burger joint on what was then the far reaches of Dallas opened its doors for the first time. As the area around Love Field grew, so did the restaurant's fan base.  And when Southwest Airlines established roots in the community, the restaurant known as Club Schmitz quickly became an Employee favorite.  On May... read more

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Flashback Fridays: The Presidents and Southwest

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Every day, our Employees interact with many well-known Customers, from local newscasters all the way up to major movie stars. And occasionally, you may even catch a glimpse of one of them onboard one of our planes.  Over the years, we’ve even had the opportunity to welcome some as famous as the President of the United States onboard.  Here are a few from over the years. ... read more

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