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Posts Tagged ‘Flashback Friday’

Flashback Fridays: 42 Years of “The Last” Chili Cookoff

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Chili is not taken lightly in Texas—and it’s pretty serious business at Southwest Airlines, too.  Everyone  has their own taste preference—whether mild or hot, beans or no beans!  Luckily, at Southwest’s Annual Chili Cookoff there are plentiful chili varieties to please everyone’s taste buds! So, a frequently asked question is why this terrific annual event has... read more

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Flashback Fridays: Our Official Pitchman

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Just as the roadway leading up to Love Field (Herb Kelleher Way) is named in honor of the man who helped put it on the map, the expressway going into the ballpark a few miles to the west bears the name of another north Texas legend – Nolan Ryan.  Both Herb and Nolan are hall of famers in their own right, and both helped build their organizations to greatness.  And in... read more

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Flashback Fridays: Big Game Edition

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Some of our most recognizable television spots from the past have tied into our favorite sport, and in some cases, the big game itself.  And providing friendly, reliable, low-cost travel to games around the country is something our Customers have counted on Southwest for since just a couple years after the first game was played. In 2006, we even offered a lucky Customer and... read more

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Flashback Fridays: 25 Years of Culture

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It’s hard to believe that it was 25 years ago when Colleen called 15 Southwest Employees to come together to talk about our Company’s Culture.  It was probably the first official meeting where folks sat around and actually discussed this phenomenon. I was very blessed to be a member of that special group that became known as the Companywide Culture Committee.  At that... read more

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Flashback Fridays: Cleveland Rocks

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Just before Valentine’s Day of 1992, Southwest Airlines brought a little LUV to Cleveland, our first destination in the Buckeye State. Our first two flights from Cleveland served Chicago and St. Louis, with fares as low as $39 each way.  Customers could even bring a friend along at no charge during the “Friends Fly Free” campaign which coincided with our inaugural... read more

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Flashback Fridays: Rudolph the Radome Reindeer

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One of my favorite Southwest holiday images is that of an odd-looking 737 with “a nose that glows.”  Back in the fall of 1981, a rather strange looking -200 had recently joined the fleet as a short-term lease from Belgium’s Trans European Airways. The standard “Southwest” name was affixed to the vertical stabilizer, but otherwise the aircraft retained the... read more

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Flashback Friday: Cash Back at the Gate

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When Southwest came to “Beautiful Downtown Burbank” in 1990, the average fare was almost $200 to intra-California destinations such as Oakland.  As a way to introduce our brand to the market, our first promotion offered Customers the chance to travel for much less than half the traditional rate by offering cash back at the gate. With ads stating “Fly Southwest to... read more

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Flashback Friday: Flight to Fight Hunger

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Ten years ago this month, Southwest Airlines teamed up with Texas grocer H-E-B to help feed those in need with a program titled “Flight to Fight Hunger.” Landing in six Southwest Cities, a new 737-700 carried more than 1.2 million pounds of food to 18 food banks supplying more than 350 charities throughout the state thanks to the efforts of the two Texas legends. In... read more

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Flashback Friday: Seafair

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Similar to the way AirTran Airways helped introduce Southwest to Atlanta in 2012, Morris Air paved the airway to the Pacific Northwest during the year following their becoming part of our family in late 1993. And, as part of that expansion, Seattle—the birthplace of our Boeings—became our 39th station when it landed on our route map in the summer of 1994. In addition to... read more

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Flashback Friday: Early Flying Rules

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While looking through our archive for some additional information regarding the Wright Amendment, I found what may have actually been our first Flashback—well before my predecessor had the idea for a weekly feature highlighting the history of our Company and the industry. Buried within a October 1979 LUVLines article about our new 737-200 simulator was a look back at some... read more

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