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Posts Tagged ‘Flashback Fridays’

Flashback Friday: A LUVLines Look Around the System

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For over 40 years, LUVLines, our internal Employee magazine, has featured news from around the system while also showcasing the FUN we have both on and off the clock.  Our Flashback this week takes a look back at some of these features from the late summer of 1994. Taking the Plunge at ABQ With temperatures well in excess of 100, Albuquerque Employees look for creative... read more

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Flashback Fridays: A Day in the Life of a Plane – Part II

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Earlier this year on St Patrick’s Day, my colleague Dan Landson and I had the opportunity to spend a day in the life of N446WN, one of our 737-700s, as it traveled from one end of the country to the other throughout the Southwest system. An early morning in OAK just before HeartTwo’s first revenue flight. The highlight of the day for both of us was having a chance to... read more

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Flashback Fridays: Over the Years with Southwest Airlines’ Onboard Magazine

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On September 1, Customers looking in the seatback pocket in front of them across our combined Southwest and AirTran fleet found that the publication they’ve always known as a familiar part of their travel experience had a new name on the cover. Spirit magazine, a title born from both a Company attribute, as well as an advertising campaign of its era, transitioned to... read more

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Flashback Fridays: Beating the Heat with FUNWEAR

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News Flash—it’s hot here in Dallas—and just about everywhere around the system right now as we approach the end of the dog days of summer.  So, for this week I thought it would be fun to take a look back at some uniforms designed to help beat the heat, as well as showcase our FUN-LUVing Attitudes. In 1986, our FUN FARES campaign debuted, offering Customers fares as... read more

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Flashback Fridays: Over the Hill Gang

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While compiling some photos of Rollin King, I came across several mentions of Lamar Muse being hired as our first CEO in early 1971, and his subsequent selection of a Leadership Team composed of several other industry veterans.  Lamar himself came from several other airlines, including American and Universal, and had made many connections during his time in the industry. ... read more

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Flashback Fridays: Keeping up with the CARdashians

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Our desert gold 737s have been a recognizable fixture of the skies over Texas and surrounding areas for over 43 years now.  And for a few years in the 1970s, a small fleet of compact cars painted in a similar livery were also seen around the major cities and airports we served. Although more prominent later in the decade, the earliest image of a Southwest Gremlin I’ve come... read more

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Flashback Fridays: Puttin’ on the ‘Ritz

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Earlier this week, we learned about our LUV Seat repurposing efforts, which utilize leather from our Spirit cabin interiors for a variety of items benefiting communities around the world.  These materials became available as our fleet was modernized with our new Evolve interior starting in early 2012. While our LUV Seat efforts see former seat covers turning into new... read more

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Flashback Fridays: TJ LUV, the Musical

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One of our most beloved characters from over the years has been our mascot TJ LUV. His name derives from Thomas J. Volz, a former Southwest Marketing Vice President, who collaborated with Gumwrappers and Goggles author and illustrator Wini Barnum Newman to create the character. But did you know that, in addition to being the protagonist of the children’s book, TJ also made... read more

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Flashback Fridays: An Exclusive Speed Limit

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I have always wondered why the speed limit on our Corporate Campus is 18 miles per hour.  My math isn't always that great, and, initially I assumed it had something to do with a possible metric conversion or possibly some obscure city ordinance pertaining to parking lots. While there are many theories circulating, the true intent of this non-standard speed limit is primarily... read more

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Flashback Fridays: Old Glory

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On June 14 each year we recognize Flag Day, which commemorates the adoption of the flag of the United States as approved by the second Continental Congress in 1777.  And today, a standard fixture on the 603 dorsal fins across our fleet is a two-foot, high-speed decal with 50 stars and 13 stripes. Even though we have always been a Company of proud Americans, Southwest's Old... read more

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