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Posts Tagged ‘Flashback Fridays’

Flashback Fridays: Connecting the Coasts

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Based on our original establishment as a shorthaul, high frequency, intrastate airline, most of our flights in our first 25 years of service were usually no more than an hour or two long, which fit perfectly within the capabilities of our 737-200s and -300s.  As the launch Customer for Boeing’s -700 series aircraft, an opportunity presented itself to take our average trip... read more

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Flashback Fridays: Maintenance Moves Southwest

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Twenty-two years ago this month, our Maintenance (now Technical Operations) Department grew by 25 percent when the hangar doors of our fourth base (Phoenix) welcomed their first Boeings in October 1992. The 125,000 square-foot facility was built to expand our ability to keep our aircraft and ground service equipment in top-of-the-line order, while also representing our... read more

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Flashback Fridays: Reforming Wright, One Step at a Time

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Between the time the Wright Amendment was signed into law by President Carter in February 1980 and another Federal law in 2006 finally set in play the freedoms we will begin to enjoy on Monday, 56 additional dots joined our route map, but a Customer traveling to or from Love Field was not allowed to buy a single ticket to the majority of our new destinations.  And although we... read more

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Flashback Friday: A LUVLines Look Around the System

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For over 40 years, LUVLines, our internal Employee magazine, has featured news from around the system while also showcasing the FUN we have both on and off the clock.  Our Flashback this week takes a look back at some of these features from the late summer of 1994. Taking the Plunge at ABQ With temperatures well in excess of 100, Albuquerque Employees look for creative... read more

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Flashback Fridays: A Day in the Life of a Plane – Part II

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Earlier this year on St Patrick’s Day, my colleague Dan Landson and I had the opportunity to spend a day in the life of N446WN, one of our 737-700s, as it traveled from one end of the country to the other throughout the Southwest system. An early morning in OAK just before HeartTwo’s first revenue flight. The highlight of the day for both of us was having a chance to... read more

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Flashback Fridays: Over the Years with Southwest Airlines’ Onboard Magazine

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On September 1, Customers looking in the seatback pocket in front of them across our combined Southwest and AirTran fleet found that the publication they’ve always known as a familiar part of their travel experience had a new name on the cover. Spirit magazine, a title born from both a Company attribute, as well as an advertising campaign of its era, transitioned to... read more

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Flashback Fridays: Beating the Heat with FUNWEAR

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News Flash—it’s hot here in Dallas—and just about everywhere around the system right now as we approach the end of the dog days of summer.  So, for this week I thought it would be fun to take a look back at some uniforms designed to help beat the heat, as well as showcase our FUN-LUVing Attitudes. In 1986, our FUN FARES campaign debuted, offering Customers fares as... read more

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Flashback Fridays: Over the Hill Gang

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While compiling some photos of Rollin King, I came across several mentions of Lamar Muse being hired as our first CEO in early 1971, and his subsequent selection of a Leadership Team composed of several other industry veterans.  Lamar himself came from several other airlines, including American and Universal, and had made many connections during his time in the industry. ... read more

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Flashback Fridays: Keeping up with the CARdashians

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Our desert gold 737s have been a recognizable fixture of the skies over Texas and surrounding areas for over 43 years now.  And for a few years in the 1970s, a small fleet of compact cars painted in a similar livery were also seen around the major cities and airports we served. Although more prominent later in the decade, the earliest image of a Southwest Gremlin I’ve come... read more

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Flashback Fridays: Puttin’ on the ‘Ritz

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Earlier this week, we learned about our LUV Seat repurposing efforts, which utilize leather from our Spirit cabin interiors for a variety of items benefiting communities around the world.  These materials became available as our fleet was modernized with our new Evolve interior starting in early 2012. While our LUV Seat efforts see former seat covers turning into new... read more

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