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Posts Tagged ‘Flashback Fridays’

Flashback Fridays: Beating the Heat with FUNWEAR

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News Flash—it’s hot here in Dallas—and just about everywhere around the system right now as we approach the end of the dog days of summer.  So, for this week I thought it would be fun to take a look back at some uniforms designed to help beat the heat, as well as showcase our FUN-LUVing Attitudes. In 1986, our FUN FARES campaign debuted, offering Customers fares as... read more

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Flashback Fridays: Over the Hill Gang

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While compiling some photos of Rollin King, I came across several mentions of Lamar Muse being hired as our first CEO in early 1971, and his subsequent selection of a Leadership Team composed of several other industry veterans.  Lamar himself came from several other airlines, including American and Universal, and had made many connections during his time in the industry. ... read more

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Flashback Fridays: Keeping up with the CARdashians

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Our desert gold 737s have been a recognizable fixture of the skies over Texas and surrounding areas for over 43 years now.  And for a few years in the 1970s, a small fleet of compact cars painted in a similar livery were also seen around the major cities and airports we served. Although more prominent later in the decade, the earliest image of a Southwest Gremlin I’ve come... read more

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Flashback Fridays: Puttin’ on the ‘Ritz

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Earlier this week, we learned about our LUV Seat repurposing efforts, which utilize leather from our Spirit cabin interiors for a variety of items benefiting communities around the world.  These materials became available as our fleet was modernized with our new Evolve interior starting in early 2012. While our LUV Seat efforts see former seat covers turning into new... read more

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Flashback Fridays: TJ LUV, the Musical

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One of our most beloved characters from over the years has been our mascot TJ LUV. His name derives from Thomas J. Volz, a former Southwest Marketing Vice President, who collaborated with Gumwrappers and Goggles author and illustrator Wini Barnum Newman to create the character. But did you know that, in addition to being the protagonist of the children’s book, TJ also made... read more

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Flashback Fridays: An Exclusive Speed Limit

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I have always wondered why the speed limit on our Corporate Campus is 18 miles per hour.  My math isn't always that great, and, initially I assumed it had something to do with a possible metric conversion or possibly some obscure city ordinance pertaining to parking lots. While there are many theories circulating, the true intent of this non-standard speed limit is primarily... read more

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Flashback Fridays: Old Glory

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On June 14 each year we recognize Flag Day, which commemorates the adoption of the flag of the United States as approved by the second Continental Congress in 1777.  And today, a standard fixture on the 603 dorsal fins across our fleet is a two-foot, high-speed decal with 50 stars and 13 stripes. Even though we have always been a Company of proud Americans, Southwest's Old... read more

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Flashback Fridays: Frontiers of Flight

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This week marks the tenth anniversary of our neighbors on the southeast side of Love Field—the Frontiers of Flight Museum—moving into their home on Lemmon Avenue. In addition to being home to “The Heart of our History” exhibit, it is also home to such notable treasures as the Apollo 7 command module and even a Vought V-173 “Flying Pancake.” Photo credit... read more

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Flashback Fridays: Computer Reservations Systems

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For consumers, it’s never been easier to view air travel options anywhere in the world via a multitude of different sources. But there was a time when most flyers relied on their local travel agent prior to the ease we all expect today on the Internet.  And 20 years ago this month, yet another battle in our Company’s history transpired when owners of the major computer... read more

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Flashback Fridays: Club Schmitz

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About 25 years before our first flight from Love Field, a small burger joint on what was then the far reaches of Dallas opened its doors for the first time. As the area around Love Field grew, so did the restaurant's fan base.  And when Southwest Airlines established roots in the community, the restaurant known as Club Schmitz quickly became an Employee favorite.  On May... read more

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