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Posts Tagged ‘Flashback Fridays’

Flashback Fridays: Florida One

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This week marks the fifth anniversary of Florida One joining the fleet as our eighth flagship aircraft on April 23rd, 2010.  The 737-700 serves as our high-flying tribute to the Sunshine State and the 4,300+ Employees that call Florida home. Similar to the other flagship aircraft in the now fleet of 10, Florida One is a 110’ long depiction of the state’s flag.  46... read more

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Flashback Fridays: Signals of Success

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The aviation industry has “borrowed” many terms and practices from the maritime world, such as how we refer to the right side of the plane as the starboard side, or even the Pilot in Command being known as the Captain, just as he or she would on a boat. And in 1990, Southwest Airlines paid tribute aviation’s maritime heritage with our International Collection of uniform... read more

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Flashback Friday: Malice in Dallas

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Back in March of 1992 Southwest’s then CEO Herb Kelleher took it to the ring to protect one of our advertising slogans in a public event dramatically deemed Malice in Dallas.  The wrestling match all started when Kurt Herwald, the chairman of Stevens Aviation, sent a letter to Herb challenging him to an arm wrestling match for the rights of the phrase “Plane Smart”. ... read more

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Flashback Fridays: A Plane Tail of Two Cities

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In addition to opening Chicago Midway on St. Patrick’s Day of 1985, another key Station about 300 miles to the south joined the Southwest system the same morning – St. Louis Lambert International Airport. At gate 80 in the east terminal building, Herb was joined by several St. Louis area leaders for a ribbon cutting ceremony at our single gate in the new terminal.  And... read more

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Flashback Fridays: The Fred J. Jones

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Although our first Specialty Plane in a livery other than our unmistakable Desert Gold didn’t join the fleet until later in the decade, a select group of Employees instrumental in the success of our young Company were honored by having their name affixed to the nose of one of our birds.  And that’s exactly what happened 31 years ago this week when N96SW was dedicated as... read more

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Flashback Fridays: The -500

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One of the smallest subfleets of aircraft within our family of 737s celebrates its silver anniversary this week.  For the second time in our history, Southwest became the launch Customer for a new aircraft series when we took delivery of our first 737-500 on the last day of February, 1990. At just over 97 feet, the -500 was about 10 inches longer than the -200s that were... read more

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Flashback Fridays: The Bin Hog

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In addition to a famous marmot from the western half of Pennsylvania emerging from his burrow on the second day of February in search of his shadow, there is another four-legged creature in our Company’s history that also shares the special day.  Back in 1998, a committee of Frontline Employees, along with Colleen, renamed Groundhog Day as Bin Hog Day to help kick off a... read more

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Flashback Fridays: Saying Goodnight to the 737-200s

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When Southwest's Founder Herb Kelleher was in search for an aircraft to start an airline with back in 1971, Boeing offered him a deal that was hard to pass up – a handsome discount off the list price along with 90 percent financing on one of their relatively newest aircraft line, the 737-200.  And for the next 34 years, that series of aircraft would go on to not only help... read more

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Flashback Fridays: 25 Years of Culture

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It’s hard to believe that it was 25 years ago when Colleen called 15 Southwest Employees to come together to talk about our Company’s Culture.  It was probably the first official meeting where folks sat around and actually discussed this phenomenon. I was very blessed to be a member of that special group that became known as the Companywide Culture Committee.  At that... read more

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Flashback Fridays: Cleveland Rocks

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Just before Valentine’s Day of 1992, Southwest Airlines brought a little LUV to Cleveland, our first destination in the Buckeye State. Our first two flights from Cleveland served Chicago and St. Louis, with fares as low as $39 each way.  Customers could even bring a friend along at no charge during the “Friends Fly Free” campaign which coincided with our inaugural... read more

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