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Posts Tagged ‘Spirit magazine’

Inside Southwest Spirit’s August Issue

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What do you think of the phrase, “really hard to get to?” Do you instantly want to go, without even knowing where? If you do, you may be a true hardcore traveler. People who work for travel magazines like Southwest’s definitely fall in this category. And I definitely include former Spirit's Executive Editor John McAlley. He visited Bandon Dunes Golf Resort for this... read more

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Inside Spirit’s June 2014 Issue

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While Southwest Airline’s inflight magazine is famous for doing great storytelling features, we’re still a travel magazine at heart. You’d think the job would be easy. Fly someplace amazing, go home, tell people how amazing it was. And we do that. But the hard part is bringing out all the incredible variety of experiences you can have anywhere Southwest flies. So... read more

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The Art of the Veer: Where to Relax and Adventure Off the Beaten Path

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In the May issue of Spirit we explored the art of the veer, or, in other words, finding those lesser-known (but just as awesome) spots just shy of major Southwest destinations. We’ll be bringing them to you in several installments all this month. First up, where to relax and where to seek adventure!  Relax in: ‪Oracabessa, Jamaica (76 miles East of Montego Bay) KICK... read more

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Inside Spirit’s May 2014 Issue

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One of the best things about working Southwest’s inflight magazine is the writers. We consider them friends, and we’re kind of in awe of some of them. Take Tracy Ross, the author of this month’s big story, “The Carousel of Happiness.” She happens to be in Nepal as I write this. The author of a remarkable memoir, The Source of All Things, she’s now reporting... read more

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Inside Spirit’s April 2014 Issue

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The coolest thing about working with the inflight magazine for Southwest, believe it or not, isn’t the travel. Well, okay, it’s the travel.  But the second coolest thing, for me, is getting to meet smart, curious people and to collaborate on meaningful stories.  One of those people is Warren Burger. A mutual friend introduced us a while back, because Warren was working... read more

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Chasing the New American Dream

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The creative process can be a funny thing. When I began working on our March feature—all the way back in November—our initial idea was to talk to interesting folks about the hurdles they’d overcome on the path to success. That idea went through several incarnations, eventually morphing into “The New American Dream,” a story about how more and more Americans have... read more

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Inside Spirit’s March 2014 Issue

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We at Southwest’s inflight magazine, Spirit, like to follow the trends. But we’re not interested in the flightier trends that involve cats or planking.  We look for ways that society is changing, and focus on the ways it just might be changing for the better. That’s why our latest cover story has to do with the Etsy Generation—the creative entrepreneurs who are... read more

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Inside Spirit’s February Issue

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One of the hardest things to do in a magazine is what insiders call a “concept” cover.  It’s the “Seinfeld” of graphic art: pictures and text about nothing. Most magazines show models or celebrities. Those count as people covers, not concepts. Others mags, including ours, often show places. But what do you do if you have a terrific story about Legos? Well, duh.... read more

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January 2014 Southwest Star of the Month: Diana Barth

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The word “star” has a wide variety of definitions. You may think of people who shine on the silver screen, sing the latest Top 40 hits, dance the cha-cha, or all three. But at Southwest Airlines, people like Diana Barth are the ones who truly shine. After more than 23 years as an Employee with the LUV airline, Diana’s Fun-LUVing Attitude, Warrior Spirit, and Servant’s... read more

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Things that Make You Go Mmmm

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Resolutions to eat better … isn’t that what January is all about?  And nothing can beat the simple goodness that our onboard magazine, Spirit, has for us this month.  I don’t know about you, but these two recipes fit my definition of “eating better.”   Cheers to 2014! Created by Midnight Cowboy’s beverage director Bill Norris, Lindsey’s Lament is a... read more

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