Nuts About Southwest

How does communication contribute to the bottom line? What’s the value of social media? How do you measure relationships? Are our Employees getting the information they need? These are just a few of the many questions communication professionals are faced with every day. Measuring the value of communication isn’t easy, but it can be done! 62 ... read more

Nearly five years ago, we had a crazy idea to start Nuts About Southwest, our Company blog.  During that time, we've seen amazing growth, been recognized by our peers and had a lot of fun along the way! 81 Vote up! ... read more

It started with an e-mail in my mailbox.  It was from Stacey Vanek-Smith, a reporter at National Public Radio’s “Marketplace” program, and she wanted to interview me for a story about “traditional” companies using social media.  Stacey had worked with my former Coworker, Paula Berg, and since I am not only the old man in the office here but also the “ancient blogger” with four 117 ... read more