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Posts tagged with "Spirit magazine"
LUV, from Spirit: 40 Days of PRIZES!
By: Austin Morton, Guest Blogger
May 31
2011
Inside Spirit’s May Issue
By: Jay Heinrichs
May 09
2011
Here
at Southwest Airlines Spirit Magazine, we aim for at least one memorable yarn every
issue. We’re not interested in the kind of stuff you see in other inflight
magazines—trend stories on hot new wines, celebs crowing their “passion” for a
restaurant.
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Behind Spirit's March Issue
By: Jay Heinrichs
Mar 02
2011
The Big Theme this month is how the brain works
(and, in my case, how it often doesn’t). Like most magazine staffs, we love to
argue about what should go on the cover. Our choices narrowed to two
approaches: a pixilated photo of Albert Einstein, and a baby. We chose the
baby.
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Behind Spirit’s February Issue
By: Jay Heinrichs
Feb 08
2011
Boy, did we have a problem at Spirit, Southwest’s award-winning inflight magazine. Southwest likes to “own the holidays,” which meant that the good people we work with at the airline really wanted to see us do something romantic and Valentine-y for February. Fair enough.
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Inside Spirit's December Issue
By: Jay Heinrichs
Dec 06
2010
Because it’s the season to be jolly, we Spiritistas have made it a holiday tradition to feature cocktails in December. I mean, how could Spirit magazine not have spirits?
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