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Jay Heinrichs

Calling All Dog Photographers

Spirit, Southwest’s inflight magazine, is doing a big feature on dogs in early summer.  Send us your very best dog photo—adorable or hilarious, portrait or candid, contemplative or mid-air, with or without the owner—and we’ll publish the best. Unleash your creativity, then go to www.spiritmag.com and follow the directions.

Behind Spirit's March Issue

We have a really young staff of editors at Southwest’s Spirit magazine, which probably means they think I’m really old.

Inside Spirit Magazine’s December Issue

As proof of what a serious journalistic enterprise Spirit Magazine is, check out the December cover. To highlight our “Hot Fun in the Wintertime” package, we did not stoop to putting some totally hot swimsuit model on the cover. Instead, we chose totally hot swimsuit model AND SURFER Marisa Miller.

Behind Spirit’s November Issue

Want to know my favorite part of Southwest’s Spirit magazine? You don’t? Well, I can’t resist telling you anyway: It’s the upfront section called “The Numbers.” In the November issue, we learn the following very important stats:

You use 100% of your brain.
New Orleans was the No. 1 fast-growing city last year.

Behind the Scenes at Spirit’s March Edition

If you’ve seen the current "Cocktail" in the March issue of Spirit, you may wonder why we thought it was a good idea to make a milkshake with Guinness beer, using the recipe from the Alamo Drafthouse in Austin, Texas. Personally, I’ve had a Guinness shake—several of them, actually—and it’s really not bad.

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BY RD2