Nuts About Southwest

In keeping with our 40th Anniversary year, let’s take a look at some of our earliest print advertisements.  As anyone who has studied or experienced Southwest Airline’s earliest days will know, our cash was short, but we were long on creativity and gumption, which really shows in some of these advertisements. 137 ... read more

Working in our Advertising/Marketing Department is every bit as exhilarating as you would think: last minute ad requests, brief writing, tight timelines, budget realities, working with our ad agency, turning down concepts, loving concepts, triple biding, preparing for production, calling in favors, on-set production, getting approvals, not getting approvals...and then starting all over again. 90 ... read more

Southwest debuted a new set of FUN Employee-focused ads today. The new ads are an extension of the popular “Grab Your Bag: It’s On!” spots, but now feature a new set of Employees with some new messages. 49 Vote up! ... read more

Let’s talk about attitude. When did that word become a bad thing? As in, “He or she has an attitude.” It’s used now to describe someone who’s unfriendly, unwilling to pitch in, incapable of giving 100%, and who refuses to find new ways to do their job better every single day.   61 ... read more