Nuts About Southwest

The Marketing Department at Southwest Airlines is an exciting place to be!  We work diligently every day to create demand for our brand.  While the majority of Marketing’s efforts target travelers directly, the Corporate Sales Team’s Customers are a little different.  We work with corporate travel decision makers, rather than the business travelers themselves, to posit 246 ... read more

It's become a tradition for the various departments within Southwest Airlines' Headquarters in Dallas to host a Thanksgiving Feast the week before the actual Thanksgiving.  Why? 103 Vote up! read more

I always imagined myself leaping into the corporate world with my shiny new college degree in tow, while climbing the proverbial ladder and becoming someone amazing. I hadn’t quite decided on an industry, where the ladder was, or how high it reached, but I knew I’d climb somewhere pretty high. 31 ... read more

Dave Ridley, our Senior Vice President Marketing and Revenue Management, recapped the changes we have seen over the past year, including the new boarding procedures, Business Select, and the Extreme Gate Makover.  He made the point that we have always been an airline for business travelers by showing some of our commericals from the 1980s.  The results have been encouraging in terms of traffic a 52 ... read more