Update on SeaWorld Partnership


Over the past few weeks we’ve observed a number of Customers and community members reach out to Southwest Airlines regarding our partnership with SeaWorld.  We want our Customers to know that we’ve heard your concerns and we do not take them lightly.  I felt it was necessary to share our position on the partnership and hopefully address any concerns.

We have a longstanding relationship with SeaWorld that is based on travel and bringing families together. We are engaged with Sea World related to the recent concerns being raised.   We are in a listening and education mode with the goal of upholding our commitments as a good corporate citizen.  As a responsible member of the community, we support several organizations and events that are devoted to maintaining the natural world.

At this time, our partnership with SeaWorld will continue.  If you’d like to know more about Southwest’s commitment to the triple bottom line of Performance, People, and Planet, please read our Southwest Airlines One Report at


  1. Hey – Thank you for ending the SeaWorld deal – It wouldn’t have been the ‘end of the world’ if you’d continued it, but it *was* a negative, personally, for me, when I thought of Southwest, who otherwise, I regarded as a great airline.

    So thank you again – you’re back at the top of my list!

  2. If you are going to continue your relationsip with Seaworld I will just have to continue my relationship with boycotting your company Southwest! Vicki Kunkel :)

  3. I am so sad that I just found out about your partnership with SeaWorld. I have only ever flown Southwest in my entire life. I actually have a trip coming up in a few days that I am now canceling. I love your airlines and I love your pet policy. Your partnership with SeaWorld is too much tho. The horrible lives that these animals suffer is not worth a cheap vacation.

  4. As A list member, I am sad to say goodbye to the airline I love so much. I will return when the relationship with SeaWorld has ended.

  5. Stay the course SW!

  6. Would you be willing to reconsider your partnership with SeaWorld if you are consistently losing customers?

  7. I love Southwest, and I’m glad to see attention being paid to this issue. It’s tough to be challenged about something not directly under your control, but the behavior of close partners does matter if one chooses to endorse them. There’s a very sticky ethical question about whether orcas should be kept in captivity at all much less be put into shows. I hope to see this dialogue continue and hope that Southwest and their employees look at this as a long term ethical issue and not a short-term bottom line decision.

  8. I have flowed SWA regularly before. But after knowing that SWA is partnered with SW and paints their captive animals on your planes, I am utterly disappointed. I hear that SWA is very good with corporate social responsibility. I urge you to end your partnership with SW. By doing so, you will truly be supporting your basis for partnering with SW in the first place “We have a longstanding relationship with SeaWorld that is based on travel and bringing families together.” If you are about “travel and bringing families together”, please educate yourselves about how orcas travel together with their entire families all their lives in the wild. It is inhumane and immoral to support captivity and commercialization of such highly emotional and intelligent animals that share similar, if not stronger, family bonds as humans. As a loyal SWA customer, I urge you to please take action, and take it quickly. The “listening and education mode” approach that SWA is taking–for a few weeks now–is equivalent to silence. And as a wise man said, “Remaining silent in the face of injustice is the same as supporting it.”
    I urge you to end your association with SW. Else, I will do what one person can do — stop flying SWA and urge all my friends and family to do the same.