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rubivanta

rubivanta

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Flashback Fridays: A Longtime Relationship with College Football

Aug 31 2012
Another college football season starts this weekend in earnest, and in my browsing through still more black and white negatives, I found some photos that involve my favorite school getting together with my favorite airline.  I should note that Southwest recently became the Official Airline of the Athletic Department of the University of Texas, but before we begin, I must make full disclosure... read more

Male By Birth, Man by Choice: The Brotherhood Crusade

Jul 27 2012
Think of the sounds at a paintball fight. Splash, plop, thud as the rainbow of paint colors hit the targets. This was afternoon fun at the "Health Happens Here: Male by Birth, Man by Choice" camp. Learning, sharing, and bonding is the work of the young men who attend the weekend camp held each year under the collaboration of Brotherhood Crusade, Why Can’t We Make a Difference Foundation and... read more

Flying to the Newsroom

Jul 26 2012
Southwest Airlines sponsored the student project workshop at the annual conference of the National Association of Black Journalists a few weeks ago.  We provided travel to 30 deserving students to actively participate in a real newsroom during the event, and to work alongside the best journalists in the country.  The students were so happy about the experience that they wrote a few... read more

Meteorology Monday: July 23 - July 29

Jul 23 2012
We’re getting to the part of summer that could definitely start qualifying as the “dog days,” with heat and humidity continuing to be major factors across much of the country.  The occasional relief that comes to the northern states is usually accompanied by thunderstorms, and that will indeed be the case this week.  Unfortunately, both the Midwest, including MDW, and the Northeast... read more

SWA Stew: Episode 54

Jul 20 2012
Disco balls, scantily clad women; you will find neither of these in the SWA Stewdio 54.  What you will find is: schedule openings, Honor Flights, my Valentine's Date in Chicago, more schedule openings, On The Fly, Mat Kearney, Live at the Vineyard, Dish Trip, and ice cream.  And although she does fine work, Taylor is not my secretary.   read more

Flashback Fridays: A Push and Park on Hallowed Ground

Jun 08 2012
Continuing our celebration of June being Southwest’s birthday month, I am sharing some more recently uncovered and unseen images.  We stay on the North Concourse at Love Field this week to look at some action on the ramp.  As regular readers will know, I think our archive photos that show early working days are among our most precious images, and those taken on the North Concourse are... read more

Flying Today on Southwest’s 41st Birthday? You Might Get an Inflight Concert!

Jun 18 2012
Today Southwest is turning 41 years young, and we’re celebrating our over the hill birthday plus one by surprising and delighting a few lucky Customers across the Southwest system with a music serenade.  A little more than a month ago, we put a call out to musicians from across the nation to submit a :30 second video incorporating Southwest and our 41st birthday for the chance to play... read more

Live in the Vineyard: A Perfect Pairing

Apr 25 2012
As soon as I stepped into Uptown Theatre in downtown Napa on Friday night, April 13, I knew I wasn’t at an ordinary concert. The theatre was filled with experts in the music, food, and wine industries, making the perfect audience for the event.  The venue was small and intimate, complimenting the acoustic sounds of some of the most popular artists today. The event was Live in the Vineyard,... read more

Peep Peep, Who's Got the Keys to the Jeep? Vrooooom!

Apr 12 2012
What comes in six different colors, has two eyes, and outsells any other non-chocolate candy during Easter? Why PEEPS, of course! While most people eat them, we in Culture Services like to think outside the basket…er…box.The assignment: Honor the classic candy by making a display using a box of PEEPS.The competition:  Culture Activities, Culture Ambassadors, The Village, Culture Outreach,... read more

Southwest Celebrates One Year in Newark

Mar 28 2012
Did you know that Southwest has a station where Customers check-in in one city and depart from another?  Yep, Customers in our Newark International Airport check in at our ticket counter in Elizabeth and depart from Newark, and we celebrated with them our first year of service.  Last year, on March 27, we started our service into the New Jersey/New York area through Newark Liberty... read more