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Inside Spirit's February 2013 Issue
Feb 04 2013
Do you surf? I just learned,
inspired to try after reading this month’s cover story in Southwest’s inflight
magazine, Spirit. Alex Hannaford, a British-born writer who contributes
to GQ and the Atlantic, did the story. It’s not just about surfing. It’s about
how surfing can save your life. The girl on the cover, 13-year-old Taylor
Cottrell, has a rare primary immune deficiency order. Until... read more
Inside Spirit's January Issue
Jan 03 2013
I don’t know that I’ve ever seen magazine editors have more fun
than they did in making this issue--which, in a travel magazine for Southwest
Airlines, is saying a lot. The main topic was “Learn New Tricks,” and some of
the staff decided that they would take on the assignment themselves. That’s why
you see Associate Editor Noah Bunn kicking a football on the cover. Noah’s many
talents do not... read more
Inside Spirit's November Issue
Nov 05 2012
We at Southwest’s inflight magazine, Spirit, like to think our stories have at least as much heart
as any other. This issue is no exception. It’s chock full of heart, starting
with the cover story: “The Heart
of Darkness.” We flew Megan Feldman, a Denver-based journalist, to Los
Angeles to meet a pair of remarkable men. Seventeen years ago, Ples Felix’s
only grandson murdered Azim Khamisa’s only... read more
Inside Spirit's August Issue
Aug 01 2012
One of the many cool things about
watching the Olympics is pretending to be an Olympian. Or am I the only grownup
who actually does that? I love going outside and tearing around after watching
runners break the tape. Or I’ll watch tennis and throw a tennis ball onto the
roof and try to catch it, pretending I’m Roger Federer (without the racket or
movie-star looks).
In this issue of Southwest’s... read more
Behind Spirit's July Issue
Jul 03 2012
Sure, we’re Southwest’s inflight magazine. But we don’t think of
ourselves so much as a travel magazine--more of a general interest magazine
read by people strapped into their seats. And our readers seem to see us the
same way. Our story in February about Rob Summers, the first paraplegic to
stand on his own, continues to generate lots of letters. Last month’s cover
story, “The Power of One,”... read more
Behind Spirit's June Issue
Jun 05 2012
We at Southwest’s Spirit
Magazine love to do stories about people who do things for others. Those
stories help us live up to our name, after all. But to be honest with you, the
true do-gooders of this world sometimes make me feel guilty. Yeah, I’m a good
citizen and all that but I haven’t healed the sick in Calcutta or restored
ocean habitat off New Jersey. Do you ever feel like that? As if you... read more
Behind the May Issue of Spirit
May 07 2012
There's
an old expression, "If everything goes right, it's not an adventure."
It's an expression you won't hear Southwest people say. Their job is to make as
much go right as possible.
So when I
heard that the TLC Network was debuting a reality show on May 24, I was
skeptical. I mean, think about it. How much drama can there be in flights
getting in on time, baggage arriving where it's supposed... read more
Behind Spirit's April Issue
Apr 02 2012
Southwest moves you to where you want to
go. We at Southwest’s inflight magazine try to move you in other ways.
Sometimes to tears. And usually on purpose. What else would you want from a
magazine called Spirit?
Well, this time we want to move people literally. As in, get you
moving. Here’s how it started:
Some months ago, I got an email from a fellow Spiritista (that’s
what I call my... read more
Inside Spirit’s May Issue
May 09 2011
Here
at Southwest Airlines Spirit Magazine, we aim for at least one memorable yarn every
issue. We’re not interested in the kind of stuff you see in other inflight
magazines—trend stories on hot new wines, celebs crowing their “passion” for a
restaurant. We love stories that live the spirit—we’re suckers for happy
endings—that make him turn to the stranger in the next seat and say, “I love
you,... read more
Behind Spirit's March Issue
Mar 02 2011
The Big Theme this month is how the brain works
(and, in my case, how it often doesn’t). Like most magazine staffs, we love to
argue about what should go on the cover. Our choices narrowed to two
approaches: a pixilated photo of Albert Einstein, and a baby. We chose the
baby.
The Einstein picture is cool because it’s part of
a gallery of barely recognizable historical figures and celebrities.... read more




