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Branson Welcomes Southwest in Big Fashion
By: Brad Hawkins 
Aug 28 2012
Southwest's Milwaukee All-Stars Get Some Relief From the Pros
By: Brad Hawkins
May 23 2012
One of the great
things about airports is people watching. Even if you're not into
airplanes or the air travel experience, you're bound to see something or
someone memorable on a trip to a busy terminal like Milwaukee's Mitchell
International.
And when you
throw in the hometown fans' love of— alright, let's call it an obsession
with— baseball and the Milwaukee Brewers, one group... read more
Lucky Day
By: Brad Hawkins
Apr 13 2012
LAS-Based Captain Brad Burgmann loves Friday the
13th. No lie. And the date seems to love him, too.
On his pre-flight PA this morning before a flight from
New Orleans to Dallas, Burgmann took the mic with a smile in his voice to let
our Customers know they were on the right flight to find some luck on this particular
Friday.
This Southwest Warrior was born on a Friday the 13th (of... read more
Trading Places: AirTran Employees & The Atlanta Falcons
By: Brad Hawkins
Nov 02 2011
It
was all for the hometown fans—both those who cheer from their stadium seats and
those who fill up our flights as loyal Customers. To surprise and delight
both Employees and Customers at Hartsfield-Jackson Atlanta International
Airport, the Atlanta Falcons swooped in and traded places with some of our pros
at ATL's gate C-16 Tuesday morning.
This is the first time the... read more
More Than a Pitchman: Herb's Latest Honor Speaks to the Heart of Southwest's Advertising Success
By: Brad Hawkins
Apr 18 2011
In this momentous year of reflection and celebration for anyone
who holds LUV for Southwest, advertisers had their say, too, recently inducting
our Chairman Emeritus into the American Advertising Federation's Hall of Fame.
Forty years after Southwest's first ads beckoned our first
Customers, Herb Kelleher entered the Hall of Fame with seven other legendary advertisers, including Bill... read more
What a Week—Marking Quite a First Year in Milwaukee!
By: Brad Hawkins
Nov 08 2010
When Carol Desoto walked off one of our BWI to MKE flights en route to her parent’s 60th wedding anniversary weekend on October 29, she didn’t quite know what had hit her. Sure, she had heard from the Flight Attendants on the inbound flight that Milwaukee’s first-ever "Eight Millionth Passenger" was going to be recognized in a big way. But the TV cameras, the lights, the balloons, and... read more
Good Morning From the Information Superskyway!
By: Brad Hawkins
Feb 10 2009
There's a different blue glow in the pre-dawn sky over Texas this morning. It's the diamond light of productivity from internet-connected laptops and smart phones aboard Southwest Airlines flight 1 between Dallas Love Field and Houston Hobby Airport.
I started this blog from my middle seat at 33-thousand feet with both my MacBook and iPhone tethered to the internet as we speed toward the... read more
Latest LUV Mail
From: Cynthia Moynihan
Tampa,Florida
An Act of Kindness
May 20 2013
Going to an airport and getting on a plane and traveling to
unfamiliar territory takes on a whole new meaning when one...
An Act of Kindness