Contributor

cherndon

Chris Herndon

Sr. Manager, Customer Loyalty & Partnership Marketing
Member Since 2012

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Don't Call it a Three-Peat

By: Chris Herndon cherndon

May 21 2012
With the NBA playoffs in full swing, I immediately thought of the phrase “three-peat” to describe Southwest Airlines Rapid Rewards clinching the top spot in the 2012 IdeaWorks Switchfly Reward Seat Availability Survey.  The win marked our third consecutive year as the top domestic frequent flyer program. However, in writing this article I learned that retired coach and... read more