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Help Me Decide
By: Gary Kelly 
Aug 19 2008
I can’t believe it. Summer is almost over, and Halloween is just around the corner. This will be my fifth Halloween as Southwest’s CEO, and little did I know what kind of impact my costumes would have. In 2004, I portrayed mega-rock star, Gene Simmons of KISS, [asset|
I can’t believe it. Summer is almost over, and Halloween is just around the corner. This will be my fifth Halloween as... read more
Tell Congress to Keep Air Travel Affordable
By: Gary Kelly
Oct 17 2011
As a valued
Customer of Southwest Airlines, I am writing to urge you to speak out against
the proposed increase in Federal taxes on the airline industry and help keep
the cost of air travel affordable. Recently, the White House sent a proposal to
Congress that recommends two significant tax increases on the airline industry,
a mandatory departure tax and an increased security tax. We need... read more
One Company, One Airline, One Family, One LUV!
By: Gary Kelly
May 02 2011
Happy New Year! Get Amped!
By: Gary Kelly
Jan 03 2011
Happy New Year, everybody! It’s always exciting to kick off a new year, but that is especially so this time around, as 2011 marks our 40th anniversary of giving Americans the Freedom to Fly. So let me be the first to wish you all a Happy Anniversary, and I hope you all are as excited about what lies ahead for our great Company as I am—we’re going to rock it this year!
In typical Southwest... read more
SOUTHWEST AIRLINES TO ACQUIRE AIRTRAN; SPREADING LOW FARES FARTHER
By: Gary Kelly
Sep 27 2010
Southwest Airlines announced today that we have entered into a definitive agreement to acquire all of the outstanding common stock of AirTran Holdings, Inc., a parent company of AirTran Airways (AirTran), for a combination of cash and Southwest Airlines common stock.
Although the agreement depends certain approvals, we’re all very excited about what it can mean for our Employees, our... read more
Southwest Airlines Salutes Fathers Day: Our CEO, Gary Kelly, Shares His Thoughts
By: Gary Kelly
Jun 18 2010
Like most of you, Father’s Day for me starts with thoughts of my dad, who will be 87 this year. He, along with other powerful father-figures, have had a profound impact on my life. What a pure blessing it is to have a dad like mine.
Time goes by and sons become fathers, along with more life lessons. I’ve been blessed with two beautiful daughters and have enjoyed years of Father’s Day... read more
Southwest Airlines Introduces New Pet Policy, Other Changes
By: Gary Kelly
May 29 2009
I don’t think you will be surprised to hear me say that we are in the midst of one of the most challenging times in aviation history. In fact, it’s my opinion that this decade has been the most difficult in our industry’s 100-year history, and this year is arguably the most difficult we’ve seen this decade. While Southwest Airlines is prepared for these tough times, we are certainly not... read more
Notice to U.S. Troops: Southwest Airlines Has Got Your Bags
By: Gary Kelly
Aug 13 2008
Hello, again. It’s been a little while since I’ve written a post, and I thought it was about that time. I want to talk about something that is close to our hearts here at Southwest Airlines- the U.S. troops.
Southwest Airlines supports the men and women who fight to defend our Freedom. Whether it’s wearing red shirts on Fridays, donating school supplies to soldiers’ families or sending LUV... read more
Talking About the Changes
By: Gary Kelly
Nov 14 2007
A MESSAGE FROM OUR CEO - OPEN SEASON ON ASSIGNED SEATING
By: Gary Kelly
Jun 21 2006
I’m new to this whole blogosphere thing but I have really enjoyed
reading all of the comments and am humbled that so many people are as
enthusiastic and nuts about Southwest as we are.
I wanted to address some of the recent comments about Southwest’s
seating policy. There’s been quite a bit of buzz both in the media and
on this blog about our current open seating policy and my recent
comments... read more
Latest LUV Mail
From: Cynthia Moynihan
Tampa,Florida
An Act of Kindness
May 20 2013
Going to an airport and getting on a plane and traveling to
unfamiliar territory takes on a whole new meaning when one...
