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Happy Jack: A Day in the Life of one of Southwest’s Biggest Fans

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Jack Henry has been ‘geek chic’ for Southwest Airlines since his first SWA flight 2 1/2 years ago. Like most little boys, we considered his penchant for planes to be fairly typical, but Jack’s love of planes was specific to SWA.  He talked so much about Southwest that the following year, when we made our summer vacation plans, we specifically decided to fly... read more

40 Years in 40 Days: Class of 2008

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After an all-too-quick four years of college at Texas A&M (whoop!), I was catapulted into the real world in May 2008.  Are you cringing?  That’s right. During one of the most challenging economic times, a year that you might have tried to erase from memory, I was on the job hunt.  While the majority of recent college grads were getting laid off,... read more

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We Are Family

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 In January of this year, my wife and I were faced with what no parent ever wants to hear: a tumor had been found on the brain stem of our five-month-old daughter, Cadence. You can imagine the pain we felt in our hearts that this was happening to our little girl. We were brand new parents, who felt challenged enough to not mess up our first child as we learned our way... read more

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Penguin on a Plane: The Story Behind Pete

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"Ladies and gentlemen, it's your lucky day." Those seven words, kindly provided by the flight attendant, can either make or break a flight.  Are we about to experience copious amounts of turbulence?  Is someone famous on board?  Is the lavatory door jammed?  Will we be receiving an unlimited supply of delicious honey roasted peanuts? Then came the... read more

Wanna get Away? Yesterday, we sure did!

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We know the last two days certainly have been challenging for you. Murphy’s law was an unwelcome Passenger yesterday when we had two, separate situations that affected our operations and web site accessibility. Through it all, our Employees did their very best to serve you, but we understand that many of you have had frustrating moments.   Our first issue came... read more

Celebrating the 14th year of ADOPT-A-PILOT®

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For the past three years, I have had the privilege of watching the magic of the Adopt-A-Pilot program from a front-row seat.  I have received letters from grateful teachers, who are amazed that a Corporation would take the time and effort to provide materials and volunteers to come to their classroom free of charge.  Letters have come from Pilots who have been... read more

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A Hero’s Welcome, a Lifelong Friendship

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I was on reserve.  There were three trips in open time, this particular run: the dreaded double-Sacramento flight that arrives after midnight, Central Standard Time. So I wasn't looking forward to the call from scheduling that I would soon be receiving, notifying me of my assignment. When they called, I gladly accepted, but on my way to the airport I found myself... read more

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Navigating the Storm: A Captain’s Blog

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This picture is of Dallas-Love Field, as seen from our deck at Headquarters on Friday morning, February 4, 2011.Our new Blog Team covers many areas of Southwest Airlines, including the areas hit hard by recent winter storms. We thought it would be interesting to share with you a Captain's Blog from the people who experienced it first-hand. Transmission from Capt. Joe Gautille,... read more

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The End of an Era

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As with all relationships, sometimes things have to come to an end.  Times change, partnerships evolve, and many times we have to make a decision that is best for our business. That said, the NBA and Southwest Airlines were unable to come to a mutually beneficial agreement to extend our partnership.  It was a very difficult decision for both the NBA and Southwest as we felt... read more

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Southwest Airlines’ Partnerpalooza Returns

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If you won free* travel for one year on Southwest Airlines, where would you go? You definitely wouldn’t be at a loss for options with 69 destinations to choose from. A Denver ski trip in the winter, cherry blossoms in D.C. in the spring, the sandy beaches of Florida in summer….and many other fabulous destinations in between! After a successful inaugural run in 2009,... read more

New Rapid Rewards Drink Coupon

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In the coming weeks, Rapid Rewards will begin distributing a redesigned drink coupon with a fresh new look and more efficient delivery format. Members who are opted-in to receive drink coupons will continue to receive four coupons when an Award is earned.  A few of the changes Members will notice include: •           Expiration Date – Drink coupons expire one... read more

A Message About Drink Coupons

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For years, Southwest Airlines has accepted all types of drink coupons on our planes – regardless of their expiration dates. Rapid Rewards coupons. Business Select coupons. Old Company Club coupons. Coupons from the 80s, coupons from the 90s. And we’ve done so for all the right reasons.  However, in an industry where the competition is always knocking (or banging) on the... read more

Southwest Airlines Celebrates 15 Years in Omaha

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Last month, Southwest Airlines celebrated 15 years of serving Omaha.  Although the post is a bit tardy, we still wanted to share the festivities with you.   My My My Another FUN day Take a little peek From our party in the O M A! Nineteen ninety five March 4, to be exact We landed for the first time And haven't looked back. With pastries and cookies galore And, of... read more

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We’re going to Pasadena!

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Hi again! If you’ve read the blog lately, you might know me from my starring role in “The Battle of the Ashley’s,” so you know I’m a Longhorn fan. Well, this past Saturday night was a nerve-wracking, nail-biting game for me. But we pulled through, and we’re headed back to the Rose Bowl to face the #1 team: University of Alabama Crimson Tide. Southwest Airlines is... read more

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Out of Lemons? Make Limonade. Or a Vodka Tonic.

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Who remembers when we served margaritas onboard? Sounds good, but few people ordered them at the time, so we removed from the menu and have since added products like Monster Energy Drink and Coke Zero.    To ensure that we are meeting Customer expectations and minding costs, we continually review our onboard menu – drinks, snacks, etc. – taking into consideration both... read more

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Southwest Airlines Blog-o-Spondent in Chicago

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Remember how I won that contest and became the Southwest Airlines blog-o-spondent? Well this is my first official trip, to Chicago! Witness museums, snow, public art, trains, fancy dolls, improv, and lots and lots of food. Where should I go next?

DING! Winners

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Recently, we held a contest where we encouraged our Customers to submit a DING! headline. We received around 30,000 entries, and many inquiring minds have been waiting for the winners to be announced.... ....drum roll please! GRAND Prize Winners: Joyce C. - Freedom is calling from the skies above! Choose one of our great deals and fall madly in LUV! Patrick C. – Mondays... read more

Welcome to the Future of Nuts About Southwest

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What's a good way to celebrate a blog's second birthday? Well we thought the best way was to take our blog and make it even better. Thanks for joining us on our slightly belated birthday celebration as we roll out our exciting new Nuts About Southwest platform, or as we call it around here, our "blog 2.0 site." Don't worry, this is still the Southwest Airlines blog,... read more

Live at 35: Coming to a Sky Near You

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It’s not every day that you experience a live concert in an airplane, let alone at 35,000 feet in the air!  As the Official Airline of Live In The Vineyard, an event which pairs live music, food, and wine in the legendary Napa Valley, we’re bringing a taste of this amazing event right to our Customers.  We’ve introduced the official Live In The Vineyard-decaled... read more

Happy Jack: A Day in the Life of one of Southwest’s Biggest Fans

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Jack Henry has been ‘geek chic’ for Southwest Airlines since his first SWA flight 2 1/2 years ago. Like most little boys, we considered his penchant for planes to be fairly typical, but Jack’s love of planes was specific to SWA.  He talked so much about Southwest that the following year, when we made our summer vacation plans, we specifically decided to fly... read more

Flashback Fridays: Early All-Color Looks At Some of Our Stations

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Even in the late 1970s, color photos were somewhat of a rarity, especially in media usage.  Until USA Today came along, most newspapers used black and white photos exclusively.  That also held true for many magazines because the color printing process was so expensive.  That’s why a big portion of the photos in our archives from our first ten or so years are... read more

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Winning Spirit: Helping Tacey

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Each month, hundreds and hundreds of letters come through the Customer Relations Department. But it’s not every day that one of these letters offers the opportunity to change a life. Customer Relations and Rapid Rewards Writing Representative, Laura Anstine, had only been working for Southwest Airlines a few months when she received one such letter. The letter came from the... read more

Wanted: Individual(s) with access to a ridiculous number of expired aeronautical charts, scotch tape, and spare time

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I returned home from a nice relaxing week-long vacation a couple of Thursdays ago to find that I had fallen victim to an office prank. I’m not talking anything malicious, just a simple door wrapping as a “welcome home”. After the airport shuttle dropped me off outside our Headquarters building I did a quick office pop-in to let my Team know I had returned from Southeast... read more

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Now that We’ve Celebrated: It’s YOUR Turn!

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At Southwest Airlines, we celebrated our 40th birthday in style last week! Now, we are excited to announce we are sharing the LUV with you—our Customers. Today, we are launching a 72-hour sale with fares as low as $40 one-way! It’s our way of saying thank you for keeping us in business for 40 years.For 72-hours only, you can purchase one-way tickets for $40, $80, or... read more

Turning 40 the Southwest Way

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I’ve been working for this airline for nearly 13 years and one thing still amazes me—that fact that nobody can celebrate quite like Southwest!  Saturday, June 18, marks Southwest Airline’s 40th anniversary—but why contain the festivities to just one day?  We started celebrating our 40th year back in February with Gary’s Messages to... read more

Flashback Fridays: Some Favorite 40th Anniversary Photos

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The actual date of our 40th Anniversary is this Saturday, June 18.  This edition of Flashback Fridays is primarily pictorial, and my goal was to share some of my favorite photos from 1971 and 1972.  Along the way, I found some unique photos sharing our original procedures, so they are the “educational” portion of the program.   One of the iconic photos from... read more

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40 Years in 40 Days: Class of 1973

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In March 0f 1971, Purdue Airlines decided to shut down its charter operation with DC-9s.  Capt. Jerry Steele discovered a new airline was starting up in Texas and requested an application and advised the rest of the airline.  When Capt. Don Ogden received a number of pilot applications, he called our VP Flight Operations to find out why he was receiving so many... read more

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A Southwest Original Turns 40: Happy Birthday, San Antonio!

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Today, Southwest serves 72 cities in 37 states.  Back in 1971, when Southwest was born, there were only three.  Rollin King and Herb Kelleher, the Company’s Cofounders, created Southwest around Dallas, Houston, and San Antonio.  Along with the Companywide anniversary, each of the original cities that make up the “Texas Triangle” will celebrate their own... read more

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Celebrating Sacramento at 20

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Southwest celebrates 20 years of service from Sacramento International Airport (SMF), but we have already begun ringing in the occasion.  To show our appreciation to the Customers, Southwest Airlines catered Panera Bread coffee, bagels, and pastries in the morning and lemonade and cookies, as an afternoon treat.Like many birthday celebrations, there were cheerful,... read more

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40 Years in 40 Days; Class of 1986

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The day started very early on February 3, 1986, as I anxiously boarded Southwest’s first flight out of San Antonio headed to Dallas.  It was the first day of my new job as Executive Assistant to Ron Ricks and Jim Parker, who were also on the plane (thankfully, headquarters was located at the end of the terminal, so it just meant a long walk each morning and evening... read more

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And Then, I Won a Trip to Denver

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It was late one Wednesday afternoon, while browsing Twitter, when I noticed a tweet from Southwest Airlines regarding a chance to win a trip to Denver.  I immediately had to investigate, and my excitement grew when I noticed that the entry to the contest was a video.  My passion has always been making and editing video and motion graphics.  I quickly came up... read more

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LUV, from Spirit: 40 Days of PRIZES!

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A few months ago, the Spirit staff was tasked with commemorating Southwest’s 40th anniversary, which takes place on June 18, 2011. I’m sure that, at least once, each of us nervously asked ourselves, What could we possibly do in the magazine that would capture the impact Southwest has had over the past four decades? We wanted something fun (it was a birthday... read more

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Paw’s Story: A Memorial

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This Memorial Day, I hope everyone will remember those who have served or are serving in our Military.  Memorial Day, Independence Day, and Veterans’ Day all bring about memories of my Father, Glenn B. Self.  My Dad served his country during World War II.  He was captured and spent three years of the war in a prison camp.  My Dad and the other prisoners... read more

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40 Years in 40 Days: Class of 1992

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What a wild ride it has been….I’ve had more FUN than a person should be able to have and still call it a job! My Southwest career began in September of 1991 as a temporary Employee in the Pass Bureau.  A friend and longterm Employee provided the recommendation and “sold” me on what a great Company Southwest was. I’ll never know how she convinced our People... read more

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Flashback Fridays: More of Southwest before June 18, 1971

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Anyone who has studied the history of Southwest knows the many legal obstacles we had to overcome just to start service.  But there were other hurdles to overcome before Southwest could fly, and many of those “loose ends” were being tied up 40 years ago in the days before June 18, 1971.  Last week’s Flashback Fridays looked at how to publicize a brand new... read more

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40 Years in 40 Days: Class of 1993

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 Let me start off by saying “I wasn’t born in Texas, but I got here as fast as I could.”  In August 1991 my husband David was accepted to the Dallas Police Academy.  So, we got married, packed up our belongings, and moved to Dallas from Aurora, Colorado.  We had never been this far away from home, so being in a Metroplex that had just as many people... read more

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40 Years in 40 Days: Class of 1994

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My journey at Southwest began on October 10, 1994 as a Flight Operations Crew Scheduler.  At that time, we had 196 aircraft in service. I had a few days off before I began my new career at SWA so I thought it would be a good time to get my wisdom teeth taken out.  Looking back, I don’t know what I was thinking!  They were taken out the Thursday before I... read more

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