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Ahhh … That New Plane Smell!

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There’s nothing like the smell of “new”—new houses, new cars, and of course, new airplanes! I was recently able to join two dozen of my Southwest Family Members in picking up one of our brand-new 737-800s from our friends and partners at Boeing.   It was one of the most exciting and FUN experiences of my 35 years in this industry! There’s more to picking up one... read more

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More LUV for Washington’s Reagan/National Airport!

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I have GREAT news to share about expansion of our service at Washington!  As a result of Southwest’s recent slot purchase, we’ll add new service to and from Reagan/National (DCA) airport in three separate waves later this year.   Effective August 10 (available on March 21) Chicago/Midway          6 new flights                (New market)... read more

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August 2014 Schedule Now Available

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Happy Monday, Southwest Airlines Customers!  This morning we extended our schedule out through Halloween—October 31, 2014—and it contains some REALLY great stuff. International conversion from AirTran to Southwest is marching right along!  We’re adding our first two cities in Mexico, completely converting service at San Jose Del Cabo to canyon blue airplanes with... read more

June 2014 Now Available for Booking!

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Get out the suntan lotion and the beach balls.  The initial schedule for next Summer went out for sale today, making flights available all the way out to June 30, plus we’ve published schedule additions that will become effective even before we get to the Summer.  There are lots of details to share about new markets as well as eliminated ones, so read on! Effective April... read more

Book Now! Southwest/AirTran Schedules Now Extended through March 7, 2014

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This morning, we opened our February base schedule, which adds the date range of February 13 – March 7, 2014 to our bookable inventory.  This includes the “must-travel“ holidays of Valentine’s Day, President’s Day, and Mardi Gras.  No nonstop markets will be discontinued in this schedule, nor are any brand-new nonstop markets being introduced.  We’ll... read more

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November, December, and the Holidays—Now Available for Sale

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We’re now accepting bookings all the way to January 5, 2014, which (of course) includes Thanksgiving, Christmas, Hannukah, and New Year’s.  This schedule time period is always THE HARDEST SCHEDULE of each year to prepare and publish because of the extreme traffic fluctuations driven by holiday travel.  Couple that with the fact that each of those three holiday... read more

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Flashback Fridays: At Long Last … LLOVE

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About a year ago in a Flashback Friday post, Brian mentioned an entertainment center inside Love Field that existed in the mid-1970s called LLOVE, but he was unable to find a lot of information out about it and even less in the way of pictures.  He and I had chatted about my high-school memories of LLOVE, and we were always going to jointly do a LLOVE post but never... read more

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NO TRICKS, JUST TREATS! SCHEDULE NOW OPEN THROUGH NOVEMBER 1, 2013!

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Leaves are barely beginning to bud here in Dallas, but in Network Planning our thoughts are on Columbus Day, college football, and Libran birthdays.Today we opened the Southwest and AirTran schedules out for sale through November 1, giving us 242 days of bookable inventory.  No full city conversions this time, but we continue the gradual conversion of AirTran’s San Juan... read more

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CODESHARE JUST GOT A LOT BIGGER!

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This weekend, Southwest and AirTran took a giant leap forward toward fully connecting our two route networks!  Effective for travel beginning Sunday, March 10th, Southwest and AirTran are now selling shared itineraries between the following 39 cities: Albany Atlanta Austin Baltimore/Washington Boston Buffalo Cancun Charlotte Dayton Ft. Lauderdale Ft.... read more

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Grand Rapids Joins SWA Network: August/September 2013 Schedule Open!

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Today Southwest and AirTran extended our open-for-sale date from August 9 out to Friday, September 27, giving Customers 235 days of bookable inventory.  During this roughly seven-week date range, we’re continuing the integration of AirTran into the Southwest network, transitioning out of peak summer travel by making changes in some of our seasonal markets, and making... read more

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Extra Service to the Big Easy for the Big Game!

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It’s the 49ers vs. the Ravens in the big game!  As soon as the games in Foxborough and Atlanta were over, both Southwest and AirTran got busy adding extra flights to accommodate the additional demand to the NFL Championship in New Orleans on February 3.We’ve added the following:Thursday, January 31: Atlanta-New Orleans:  One extra AirTran flight for a total of... read more

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EXTRA SEASONAL FLORIDA SERVICE IN 2013!

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Happy Holidays, everyone!  Today, Southwest is adding new seasonal nonstops in several Florida markets to make it easier to lose the wind chill and gain a tan line! Effective February 15 - April 13 of next year, we’re bringing back daily roundtrip nonstops between Orlando and Oklahoma City (which we haven’t flown since 2008!), and adding NEW nonstop service... read more

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THE BIG BOWL GAME—Extra Sections Available!

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Southwest Airlines is making the right call for college sports fans planning to travel to Miami for the Bowl Game on Jan. 7, 2013.  Today we introduced additional flights to accommodate Customers traveling to South Florida, including service not normally offered between Birmingham (BHM) and Ft. Lauderdale (FLL), specifically for the big game.   Additional... read more

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WICHITA JOINS THE SOUTHWEST NETWORK AND MORE SERVICE TO SAN JUAN AND CABO SAN LUCAS…START MAKING PLANS FOR NEXT SUMMER!

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Here we are, barely past the first freeze of the season in the Dallas area, and Southwest Airlines already has our mind on next summer!  Today we opened the Southwest and AirTran schedules for sale through August 9, 2013.  As usual there are lots of changes to talk about—we’ve really had our schedule optimizer working overtime to make travel more convenient than... read more

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FOUR… MORE… CITIES?

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Today, we opened our April/May 2013 Schedules, and effective April 14, we will convert AirTran Airways service at Charlotte, North Carolina; Flint, Mich..; Portland, Maine; and Rochester, New York, to Southwest service. We’ll also open sales out through May 31, 2013, giving us 221 days of bookable inventory. Lots of changes to discuss … so read on!At Charlotte, Southwest... read more

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HELLO, BRANSON … AND OTHER MARCH/APRIL SCHEDULE CHANGES!

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Today, Southwest Airlines and AirTran Airways open our schedules from March 9 through April 12, 2013.  This covers the PEAK of Spring Break vacation season as well as both Easter and Passover.  It’s going to be a busy time—and we have some fun changes to talk about! Conversion from AirTran to Southwest continues steadily.  Biggest news in this new schedule... read more

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FEBRUARY 2013 SCHEDULE OPENS!

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Good morning!  Today we opened the Southwest and AirTran schedules for sale from February 14 through March 8, 2013.  And I have good news to report!  We do not eliminate any nonstop markets on either network; we’re adding capacity back into both systems in anticipation of winter vacation travel; and I’ve even got some new markets to talk about.  Details... read more

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JANUARY SCHEDULE OPENS… FEBRUARY COMING IN A WEEK!

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Good morning, everyone!  Today we opened our schedule through Feb. 13, 2013.  We have the usual seasonal shifts planned for the January/February timeframe (which is historically the slowest traffic period of the year) and adjustments for the annual seasonal wind shifts as well as winter operations.  But we have a couple of surprises as well—let’s get into... read more

Southwest and GLAAD—A Wonderful Partnership!

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One of the things that I love most about my wonderful Company is how involved Southwest is in the many communities we serve, including community partnerships with organizations with kindred missions.  And the one most dear to my heart is the partnership between Southwest Airlines and GLAAD, the Gay and Lesbian Alliance Against Defamation.  It’s a partnership about... read more

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August 2014 Schedule Now Available

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Happy Monday, Southwest Airlines Customers!  This morning we extended our schedule out through Halloween—October 31, 2014—and it contains some REALLY great stuff. International conversion from AirTran to Southwest is marching right along!  We’re adding our first two cities in Mexico, completely converting service at San Jose Del Cabo to canyon blue airplanes with... read more

June 2014 Now Available for Booking!

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Get out the suntan lotion and the beach balls.  The initial schedule for next Summer went out for sale today, making flights available all the way out to June 30, plus we’ve published schedule additions that will become effective even before we get to the Summer.  There are lots of details to share about new markets as well as eliminated ones, so read on! Effective April... read more

Flashback Fridays: Farewell to a Friend

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In the presence of Brian Lusk, I learned a lot, and I groaned a lot. The man had a knack for knowledge, and a penchant for puns (and planes). Mr. Lusk was the unmatched combination of a human encyclopedia, almanac, and thesaurus, all wrapped into one of the worst joke-of-the-day books I’ve ever read. Often, Mr. Lusk would dispense my way one of his trademark puns, and... read more

SCHEDULES EXTENDED TO MARCH 9, 2012

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We extended our schedule this morning to March 9th of next year, giving us 228 days of bookable inventory.  And there are some changes, but I’m sure you guys expected that!  This is actually two pieces of schedule work in one—the January 8-February 11 schedule is completely different from the February 12-March 9 one—making reporting about this new schedule... read more

New Milwaukee Service This September… and the Future Cometh!

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So here we go!  The first joint schedule move by Southwest Airlines and our subsidiary, AirTran Airways—but most definitely, not the last.  And we begin with Milwaukee!!!Effective September 6th, Southwest will add two daily flights between Milwaukee and St. Louis.  We’ll also add one Southwest Milwaukee-Denver nonstop to complement AirTran’s existing... read more

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Southwest Airlines Media Day 2010: FREEDOM ARRIVES AT LIBERTY MARCH 27TH!

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Southwest will bring our brand of Freedom, Low Fares, and GREAT service to Newark/Liberty International Airport beginning March 27!  Initially, we’ll offer six weekday roundtrips between Newark and Chicago and two daily roundtrips between Newark and St. Louis, with connecting service beyond Chicago and St. Louis to 48 other Southwest destinations.  Later in the year,... read more

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¡HOLA VOLARIS! ¡Y HOLA INTERNATIONAL CONNECT!

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Effective November 12, you’ll be able to buy tickets to, from, and within Mexico at southwest.com!  We’re partnering with Volaris, Mexico’s second-largest airline, in order to offer our Customers connections between cities in the Western part of our network and five of Volaris’ Mexican destinations—Cancun, Guadalajara, Morelia, Toluca/Mexico City, and... read more

NEW SCHEDULES ARE OUT! TIME FOR BEACH BLANKET BINGO 2011!

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Good morning Blogosphere!  There is a LOT going on here in the "Puzzle Palace" (a hopefully affectionate nickname bestowed on our Love Field Headquarters campus)!  This morning we opened for your purchasing pleasure our initial March 12 through April 25, 2011 schedule.  That includes Easter 2011 (which falls on April 24th, according to the incredibly helpful... read more

September 11–Nine Years On

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I just looked at the calendar and realized that tomorrow is September 11.  Nine years ago, that would have only meant that I was seven days closer to my birthday.  All of that changed on a beautiful late summer morning, and now, I dread looking at the September calendar.  I keep wanting September 11 to be just another day, but it is too soon for that. However, over the... read more

NEW SERVICE IN NOVEMBER!

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Happy Tuesday, everyone!  Today we're announcing service effective November 7th in four markets--two brand newbies, one returning after a brief vacation, and one that we just can't bear to drop. First-time Southwest nonstops will take wing between Phoenix and Ft. Lauderdale with one daily roundtrip as well as double-daily roundtrips between Austin and San Jose, CA... read more

Southwest Airlines Salutes Father’s Day: A Letter From Dad

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When I was a senior in high school, my dad prepared for my departure to college. You see, I had two older brothers who had moved out of the house a couple years before me, and I would be the last one to leave the nest. I was undoubtedly the most unruly of the three and probably caused my parents the most heartbreak of us all. But I was Dad’s baby girl, and that fact alone... read more

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FALL 2010–AND THE HOLIDAYS–NOW FOR SALE!

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Today we opened for sale our November, December, and early January (2011) schedules for sale.  This includes Thanksgiving, Christmas, and New Years.  Let the holiday booking frenzy begin! Oh no, ho-ho-ho, c'mon, kids, let's pack and go! We have numerous frequency changes in this schedule (many of which are seasonal).  They're reflective of the softened demand we... read more

The Bare Truth About the Southwest Airlines Shareholders Meeting

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It’s pretty much a given that we do things differently here at Southwest Airlines.  We like to have FUN, while we work hard, so it shouldn’t come as any surprise that our Shareholders Meetings are not the typical button-down affairs that most companies offer. At today’s annual meeting, our CEO, President, and Chairman, Gary Kelley opened the floor for questions. ... read more

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New Schedules Available!

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Happy Tuesday, everyone!  Since everyone's "March Madness" brackets are in tatters by now, we thought we'd give you something schedule-related to chat about.  Today, we put our flight schedule out for sale from August 14th, 2010, all the way out through October 30th, boosting our days of available inventory up to 227.  Labor day?  Now available!  College... read more

Flashback Fridays–A Look Back at Dallas Love Field

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From the day the current Dallas Love Field terminal opened on January 20, 1958, the facility has been under constant modification.  Upper levels to concourses were added, the terminal expanded then contracted, operations shifted, and now the next renovation is underway which will consolidate all the gates into a new, state of the art concourse, along with new lobby areas. ... read more

MORE SWA GROWTH IN DENVER!

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(in the Key of F flat to the tune of "Rawhide" please:) Growin', growin', growin', Southwest keeps on growin', Gary is a-crowin', DENVERRRRRRRR..... Yep, buckaroos, Southwest is adding flights again to Denver!  Effective June 13th, we're using two aircraft to add a second nonstop between Denver and Ft. Lauderdale, a second Denver-Ontario, and a second... read more

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The (First) Blizzard of 09

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An odd thought ran through my mind the week before Christmas. Spending my second night in a hotel while the "BLIZZARD OF '09" dumped a couple of feet of snow on Baltimore and much of the Northeast, I began to realize, we have this all wrong. We need to have Christmas in summer like they do in Australia. That way our Christmas travel plans would never be interrupted... read more

Welcome back, Brian!

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I’m sure many of you noticed a missing link on the blog over the past couple of months. The FlyerTalk forums have also been strangely absent. The cause? Our own Brian Lusk broke his “wing” while on a trip in PDX back in October. Thanks to his family, friends, and physical therapy, we are happy to have Brian back in the fold! Puns, aviation history, and overall merriment... read more

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The Change

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It's always fascinated me how many different cycles life's relationships have, and how constant many of them are from culture to culture.  One of those "whapped" me right in the face last month. When we have children, the parent/child relationship is established naturally.  I suppose the urge, the need, to love and care for our babies is somewhere in our DNA. ... read more

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An Optimized Halloween

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In case you haven’t seen the other blog posts, Halloween isn’t just a big deal here at Southwest Airlines—it’s ginormous!  At our Headquarters here in Dallas, various departments plan decorations and practice skits for months...and the competition is always fierce.  For the third year in a row, I am charged with organizing Southwest’s Halloween festivities.  It... read more

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8,050,936: Patently Cool!

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Here’s a riddle for you:  what do Zeppo Marx, Harry Connick Jr., Julie Newmar, Abraham Lincoln, Marlon Brando, Jamie Lee Curtis, me, and five other members of the Southwest Airlines Network Planning Department have in common? Answer:  we’ve all been named as inventors in a United States Patent! It’s true!  Six of us in SWA’s Network Planning Department... read more

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Extra Sections for the Big Game! [UPDATED!]

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WE HEARD YOU, NEW ENGLAND FANS!  SUPER EXTRA SECTIONS BETWEEN PROVIDENCE AND INDIANAPOLIS NOW AVAILABLE FOR SUPER GAME WEEKEND! After I blogged yesterday about our Super Extra Sections to/from Indianapolis, lots of you very rightly corrected our shocking lack of knowledge about the New England Patriots and which airport is closer to them.  And here’s our... read more