I was pleased to discover yesterday that Southwest
Airlines has taken top honors as "most desired brand" in a recent
study, published today in Forbes Magazine.The study, put out by a neuromarketing firm named
"Buyology," is rather unique, in that it uses a technique called
"latency response" to garner results.
The method, in essence, makes the subject choose quickly before
conscious thought... read more
Blog Team
Brooks Thomas
Call me the new guy. Or don’t. Born under a favorable sign (Gemini) in the northern suburbs of Chicago, I transplanted to Dallas for college and decided I was okay with the decision, so I stayed. Like the Blog Boy himself, Brian Lusk, I attended Southern Methodist University for journalism. I also worked for the radio station there. Unlike Mr. Lusk, I graduated in 2006, about 40 years after he did. In my former life, I was an aspiring news producer. Complete newscasts watched since I left: 2.
Fun Facts
Languages
English, and my Coworker Olga is teaching me Spanish.. mas o menos
Hobbies
Travel, music, not falling off my bike
Family
I’m a loner, Dottie, a rebel – Peewee Herman
Pets
Ernie the Golden Retriever (R.I.P.), Gilmore the Yellow Lab (R.I.P.), Vern the cat (R.I.P.), Elmo the Box Turtle (R.I.P.) All died of natural causes.
High School
Lake Forest High School – Home of the Scouts
College
Southern Methodist University
Favorite Sports Teams
Chicago Bears, Blackhawks, Cubs, SMU Mustangs, Texas Rangers
Favorite Travel Destinations
St. Thomas, U.S. Virgin Islands
Your Favorite Southwest Story
Gotta pick two. I know that’s probably not allowed. LUV Classic 2010 and Haunted Headquarters 2010. The former is a golf tournament and the latter our huge Halloween party. In both cases, we selected winners through a picture contest on Twitter and I got to host them at each event. Very cool to bring guests into your own home and have them meet the family (Southwest family, of course). Since these are all people who are especially internet savvy, I imagine at some point they’ll come across this message.
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Recent Activity Posts
Study: Southwest is America's Most Desired Brand!
By: Brooks Thomas 
Feb 17 2012
I was pleased to discover yesterday that Southwest
Airlines has taken top honors as "most desired brand" in a recent
study, published today in Forbes Magazine.The study, put out by a neuromarketing firm named
"Buyology," is rather unique, in that it uses a technique called
"latency response" to garner results.
The method, in essence, makes the subject choose quickly before
conscious thought... read more
Atlanta At Last! [Live Blog]
By: Brooks Thomas
Feb 14 2012
CONTEST ALERT: Spot the Peach
By: Brooks Thomas
Feb 13 2012
"Millions of peaches, peaches for me. Millions of peaches, peaches for free." These iconic words, sung by The Presidents of the United States of America, were hard to fathom at the time of their popularity. Nowadays, the numbers are easier to grasp (think Dr. Evil, where "one million dollars" isn't really all that much anymore). But you never really heard much about... read more
SWA Stew: Episode 38
By: Brooks Thomas
Feb 10 2012
You Make Me Feel Like Sundancin' [LIVE BLOG]
By: Brooks Thomas
Jan 25 2012
Southwest is a proud sponsor of the Sundance Film Festival, and part of that sponsorship is being able to see the fruits of our labor during festival week. The following is a live chronicle of what the Southwest Sundance Team is doing out here, along with a few completely unrelated anecdotes along the way. Wednesday, January 254:23PM My time is winding down. The end is nigh... read more
SWA Stew: Episode 37
By: Brooks Thomas
Jan 27 2012
SWA Stew: Episode 36
By: Brooks Thomas
Jan 20 2012
The Evolution of EVOLVE: The New Southwest Interior
By: Brooks Thomas
Jan 18 2012
SWA Stew: Episode 35
By: Brooks Thomas
Jan 16 2012
CONTEST ALERT: The Southwest Sundance Viddy Challenge!
By: Brooks Thomas
Jan 13 2012
Southwest Airlines is once again headed to Utah for the Sundance Film Festival, where previously unknown movies become award winners, and budding actors and actresses vault to stardom.
My first feature film was a little gem entitled "Katie The Carrot Slayer," a parody of "Buffy The Vampire Slayer." In it, I played Pike (you know, the kind that's "not a name, it's a fish... read more
Recent Activity Luvs
Study: Southwest is America's Most Desired Brand!
By: Brooks Thomas
Feb 17 2012
I was pleased to discover yesterday that Southwest
Airlines has taken top honors as "most desired brand" in a recent
study, published today in Forbes Magazine.The study, put out by a neuromarketing firm named
"Buyology," is rather unique, in that it uses a technique called
"latency response" to garner results.
The method, in essence, makes the subject choose quickly before
conscious thought... read more
36 Hours By Heart
By: Alan Bamberg 
Jan 30 2012
I watched a woman sitting in seat “1D” diligently
crocheting. It’s not as if I hadn’t seen
this scene before. Honestly I’ve probably seen the same scene a hundred times
on my flights… maybe even the same woman.
I was sitting on the forward jumpseat while I waited to reach a workable
altitude, and I watched the woman across from me crocheting a vibrant red,
white and blue blanket.... read more
The Day I Became a Grandma
By: Patti Skirving, Guest Blogger 
Dec 30 2011
I am not a frequent flier on Southwest. My husband and I live north of Chicago and Southwest flies out of Midway Airport, which is located south of Chicago and much farther than O'Hare Airport. But, we will be flying Southwest from now on.I had the most amazing experience with Southwest Airlines, and I will forever be appreciative of the incredible service they provided.On November 28th, my... read more
Five Days of Suspended Reality: Part 3
By: Kathleen Herman 
Dec 22 2011
Just when we thought it couldn’t get any better, it did.
Saturday was a “free day.” No group events were scheduled.
We slept in, but only a little because we wanted as much park time as possible!
Ray went down for our morning check-in with the staff before
we left for breakfast. When he came back, he was carrying another, now
familiar, black gift bag bearing the Kidd’s Kids logo.... read more
Five Days of Suspended Reality: Part 2
By: Kathleen Herman
Dec 15 2011
Our alarms went off at the same time they do at home, but
apparently Disney World is a better motivator than work or school to get up and
go. We couldn't wait to start our day!
First on the itinerary was a group breakfast event back at
the Atlantic Dance Hall. As we checked in with the staff in the lobby,
we knew we would receive the day's schedule, our meal cards (they provided all
meals... read more
"I Just Wanted to Thank You" - A Note From My Flight Attendant
By: Wayne Elsey, Guest Blogger 
Dec 12 2011
Sometimes being the CEO of an organization is inspiring and rewarding, but sometimes you find yourself in the wrong headspace and it quickly becomes stressful and overwhelming. Today started off as one of those days for me. After getting word late last week that a very close friend of mine had been unexpectedly hospitalized, I immediately canceled all of my weekend appointments and... read more
Soldiers in the Sky
By: Elise May 
Nov 23 2011
I love flying around the system and seeing the respect our
Employees and Customers give our servicemen and women. Though certainly not a
requirement, most of our Crews make an announcement asking folks to allow
military personnel to deplane first. Some will even explain that these special
folks are only home for a short time, and this is a way to give them a few
extra moments with their loved... read more
Navajo Code Talkers
By: Patty Kryscha 
Nov 16 2011
It’s not often that
one gets to meet a true American hero, let alone four of them! Just before
Veterans Day, I had the privilege of meeting four Navajo Code Talkers at an
event in New York City honoring them for their amazing work during World War
II.
The Navajo Code
Talkers were an elite group of Marine communicators. They were founded in 1942,
following the Japanese attack on Pearl Harbor in... read more
California Dreamin' With Green River Ordinance
By: Derek Hubbard 
Nov 09 2011
Crossing Another Item Off Mat Kearney's Bucket List
By: Michelle Agnew 
Oct 25 2011
Diet Dr Pepper on a LUV Jet Near You!