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2012 Southwest Airlines One Report: Part 3 of People in Photos

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This is the fifth in a series of posts about our fourth annual integrated annual report, the 2012 Southwest Airlines One Report™, where we illustrate our triple bottomline approach that takes into account our Performance and productivity, the importance of our People and the Communities we serve, and our commitment to efficiency and the Planet. At Southwest Airlines, our... read more

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Southwest Airlines: Our Purpose and Vision

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From our very beginning, Southwest Airlines has been a maverick in the airline industry and Customer Service sector.  We set ourselves apart every single day through delivering our Customers reliably, Safely, and in a low-cost manner to the places, events, and People that are most important to them. This reason for being is encompassed in our defining statement—our... read more

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One Report — Culture is the Name of the Game

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This is the fourth in a series of posts about our just-released integrated annual report, the 2010 Southwest Airlines One Report™, where we have illustrated our commitment to a triple bottom line and how our passion and focus on Performance, People, and Planet continues to propel us forward. It’s fair to say that Southwest’s Culture is kind of a big deal around... read more

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Lead With LUV: A Book Built on Success

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For almost four decades, President Emeritus Colleen Barrett has symbolized the heart of Southwest Airlines--and she epitomizes the concept of Servant Leader.  Anyone who has been fortunate enough to receive a personal letter from Colleen, or to be mentored in person by this amazing woman, will know what a huge heart she possesses. In fact, I think her outlook on life and... read more

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Southwest Airlines’ “Green Star” Shines Bright!

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Southwest Airlines is HOT these days, and the whole planet is noticing!  And I do mean the whole planet!  Not only were we recently ranked fourth on Fortune magazine’s list of the World’s Most Admired Companies, but from that list, they separately recognized the Most Admired Green Leaders--one of whom is our very own Communication Manager and Southwest Green... read more

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Southwest Airlines Finished Second in Glassdoor.com’s Best Places to Work Survey

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No matter where I am in the Southwest network, I always see an Employee offering their best personal service—whether it’s helping a family get to their final destination in the middle of a snow storm or simply offering a smile.  Our Employees offer this type of service not only to Customers, but also to their Coworkers (or what we affectionately like to call, our fellow... read more

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