Contributor

jheinrich

Jay Heinrichs

Editorial Director Southwest Airlines Spirit
Dallas, VA  |  Member Since 2009

Recent Activity:

Recent Activity Posts

Behind Spirit's January Issue

By: Jay Heinrichs jheinrich

Jan 05 2010
Magazine covers can be like Rorschach blots. Take the January issue of Southwest’s Spirit magazine. Some people found our photo of figure skater Johnny Weir to be totally cool. Some thought it looked as if he was just about to cut his nose off with an ice skate. Talk about edgy. We spoke with Weir about his big attempt at an Olympic comeback. People were touting him for a gold in the last... read more

Inside Spirit Magazine’s December Issue

By: Jay Heinrichs jheinrich

Dec 03 2009
As proof of what a serious journalistic enterprise Spirit Magazine is, check out the December cover. To highlight our “Hot Fun in the Wintertime” package, we did not stoop to putting some totally hot swimsuit model on the cover. Instead, we chose totally hot swimsuit model AND SURFER Marisa Miller. We asked her to give us beginners some tips on how to stay up on the board. Her easiest advice, at... read more

Behind Spirit’s November Issue

By: Jay Heinrichs jheinrich

Nov 05 2009
Want to know my favorite part of Southwest’s Spirit magazine? You don’t? Well, I can’t resist telling you anyway: It’s the upfront section called “The Numbers.” In the November issue, we learn the following very important stats: You use 100% of your brain. New Orleans was the No. 1 fast-growing city last year. We flub 6% of all spoken words. The average American keeps a car for 56 months. 17%... read more

Behind Spirit’s October Issue

By: Jay Heinrichs jheinrich

Oct 01 2009
Here at the Dallas office of Southwest’s Spirit magazine, we all work in cubicles—including me, even though there’s a beautiful private office I could use if I wanted to pull rank as editorial director. One reason is so I can hear the did-you-know stuff when an editor gets off the phone; as in, “Did you know that Flight of the Conchords has the 13 bestselling ringtones?” Or, “Did you know that... read more

Inside the June Issue of Spirit Magazine

By: Jay Heinrichs jheinrich

Jun 04 2009
You know how people love to brag about how work-stressed they are? I’m like everybody else that way, which, frankly, is pretty much a flat-out lie.   For example, I’m writing this on my lunch hour. How noble of me. What I won’t usually tell you is that I’m writing this with my feet up on my desk and a Snickers Bar in my mouth while playing Brad Paisley really loud on the computer. (It’s... read more

Behind the Scenes at Spirit’s March Edition

By: Jay Heinrichs jheinrich

Mar 23 2009
If you’ve seen the current "Cocktail" in the March issue of Spirit, you may wonder why we thought it was a good idea to make a milkshake with Guinness beer, using the recipe from the Alamo Drafthouse in Austin, Texas. Personally, I’ve had a Guinness shake—several of them, actually—and it’s really not bad. Plus it greatly exceeds the minimum daily requirements for two important food... read more

Behind the Scenes at Spirit's January Edition

By: Jay Heinrichs jheinrich

Jan 12 2009
As the editorial director of Southwest's inflight magazine, Spirit , I  like to whine to the mucketymucks at Pace Communications, the magazine's publisher, about all the hard work we mag folk do. But between you and me, we have way more fun than anyone has a right to. Here's some of the drudgery we went through to put out the current issue: - Design Director Kevin de Miranda had to fly to L.A... read more