Contributor
Linda Rutherford
I have worked at Southwest for 19 years. It's been an exciting ride, and I believe I work for the best damn airline in the industry!
Fun Facts
Languages
English
Hobbies
travel, movies, scrapbooking
Family
Husband and two kids
Pets
Cooper the husky/lab mix
High School
Newman Smith High School
College
Texas Tech University
Favorite Sports Teams
Texas Tech Red Raiders; Texas Rangers; Dallas Cowboys
Favorite Travel Destinations
Hawaii, Las Vegas, New York City, London
Your Favorite Southwest Story
Malice in Dallas
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Recent Activity:
Recent Activity Posts
CR Magazine Recognizes Southwest Airlines on 100 Best Corporate Citizens List!
By: Linda Rutherford 
Apr 12 2013
We’re in the business of flying airplanes and connecting people to what’s most important in their lives, but our impact goes beyond the airport. Our philosophy of doing the right thing spills over into the communities we serve and the places our Customers and Employees call home. That’s why I couldn’t be more proud to share that Corporate Responsibility Magazine recognized... read more
Evolution of Community Outreach: It Has Always Come From the Heart
By: Linda Rutherford
Mar 14 2013
At Southwest, we live by the Golden Rule—it’s at the heart of
everything we do. When we started out more than 41 years ago, it was the
support, generosity, and sacrifices of our Employees and Customers that got us
through the turbulence of the early years. We haven’t forgotten our beginnings
and have never taken relationships—with Employees, Customers, and our
Communities—for granted... read more
LUV is in the Air: A Rapid Rewards Valentine's Saga
By: Linda Rutherford
Feb 13 2013
When I came to work at Southwest Airlines more than 20 years
ago, I thought it was “cute” that the airline had the stock ticker symbol, LUV.
As a former newspaper reporter, I knew from my dealings with executives and
Employees that Southwest was irreverent and a bit different. But, use the word
LUV or LOVE? Really?
Now, more than two decades in, I’m a proud Kool-Aid drinker.
I get it. This... read more
The time is NOW … to FREE HOBBY!
By: Linda Rutherford
May 22 2012
The battle rages on in our efforts to Free Hobby. We have made huge strides in our quest for
international service from Houston’s Hobby.
Understand that the battle is not over and the time to take action is
NOW. Join the over 33,000 supporters who
have voiced their support at www.freehobbyairport.com.
This isn't just a Houston effort. Our supporters span from... read more
Sharing our Servant’s Heart: The Volunteers of LUV
By: Linda Rutherford
Apr 19 2012
I
don’t have to tell any of you that one of the things that sets Southwest apart
is the enormous Servant’s Heart exemplified by our Employees in the communities
where we live and work. Giving our time, giving back, and doing the right
thing are hallmarks of our Company. Recently, I got to celebrate our
Employees’ Servant’s Hearts in action at our Volunteers of LUV ceremony held at... read more
2010 One Report: Communities
By: Linda Rutherford
Sep 01 2011
This is the sixth in a series of posts about our integrated annual report, the 2010 Southwest Airlines One Report™, where we have illustrated our commitment to a triple bottomline and how our passion and focus on Performance, People, and Planet continues to propel us forward.Many companies call the cities in which they operate “markets, ” but at Southwest Airlines, we like to call these cities... read more
Ready, Set, Blog 3.0!
By: Linda Rutherford
Jan 24 2011
We spent Friday reminiscing about our award-winning blog history of five years.
From its infancy, Nuts About Southwest has always been a learning process and still remains one. At its core, Nuts is about letting Customers not only see behind the curtain, but tear the curtain down altogether.
So it is with great pleasure I formally present our latest edition of Nuts About Southwest, fresh out of... read more
Now Open for Business: The Southwest Porch at Skyline Park in Denver
By: Linda Rutherford
Sep 16 2010
We’ve said it a number of different times in a number of different ways, and now we’re saying it again: Southwest Airlines LUVs Denver! Today marks the official grand opening of The Southwest Porch at Skyline Park, located in the heart of Downtown Denver. The Porch is an outdoor lounge that will provide Denver residents and visitors alike with a relaxing venue to enjoy some Southwest... read more
My Conversation with Kevin Smith
By: Linda Rutherford
Feb 15 2010
I had the chance this afternoon to speak directly with director Kevin Smith. I let him know that in my 18 years here at Southwest, I have never dealt with a situation like what has been unfolding in the last 48 hours. I let Kevin know we have refunded his airfare. I told him we made a mistake in trying to board him as a standby passenger and then remove him. And I told him we were sorry. ... read more
Women Aviators Day
By: Linda Rutherford
Jul 24 2009
Each morning I get a wonderful email from Audri and Jim Lanford which gives me significant happenings in history on each day of the year, along with an inspirational quote. I thought today's was worth sharing with you. So, with credit to Audri and Jim, here is your nugget for the day:
Did you know...
... that today is Women Aviators Day? On the birthday of Amelia Earhart, the first... read more
Latest LUV Mail
From: Cynthia Moynihan
Tampa,Florida
An Act of Kindness
May 20 2013
Going to an airport and getting on a plane and traveling to
unfamiliar territory takes on a whole new meaning when one...
