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Finding LUV in all the Right Places

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  At Southwest, we are in the business of connecting people to what’s important in their lives. Often, the important moments that happen during those connections include a special place—somewhere that has meaning, that brings people together, that creates a sense of belonging and a sense of community.  It takes effort and a process to create great public places like... read more

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Evolution of Community Outreach: It Has Always Come From the Heart

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At Southwest, we live by the Golden Rule—it’s at the heart of everything we do.  When we started out more than 41 years ago, it was the support, generosity, and sacrifices of our Employees and Customers that got us through the turbulence of the early years.  We haven’t forgotten our beginnings and have never taken relationships—with Employees, Customers, and... read more

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LUV is in the Air: A Rapid Rewards Valentine’s Saga

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When I came to work at Southwest Airlines more than 20 years ago, I thought it was “cute” that the airline had the stock ticker symbol, LUV. As a former newspaper reporter, I knew from my dealings with executives and Employees that Southwest was irreverent and a bit different. But, use the word LUV or LOVE? Really?  Now, more than two decades in, I’m a proud... read more

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The time is NOW … to FREE HOBBY!

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The battle rages on in our efforts to Free Hobby.  We have made huge strides in our quest for international service from Houston’s Hobby.  Understand that the battle is not over and the time to take action is NOW.  Join the over 33,000 supporters who have voiced their support at www.freehobbyairport.com.   This isn't just a Houston effort.  Our... read more

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Sharing our Servant’s Heart: The Volunteers of LUV

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I don’t have to tell any of you that one of the things that sets Southwest apart is the enormous Servant’s Heart exemplified by our Employees in the communities where we live and work.  Giving our time, giving back, and doing the right thing are hallmarks of our Company.  Recently, I got to celebrate our Employees’ Servant’s Hearts in action at our Volunteers... read more

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2010 One Report: Communities

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This is the sixth in a series of posts about our integrated annual report, the 2010 Southwest Airlines One Report™, where we have illustrated our commitment to a triple bottomline and how our passion and focus on Performance, People, and Planet continues to propel us forward.Many companies call the cities in which they operate “markets, ” but at Southwest Airlines, we... read more

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Ready, Set, Blog 3.0!

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We spent Friday reminiscing about our award-winning blog history of five years. From its infancy, Nuts About Southwest has always been a learning process and still remains one. At its core, Nuts is about letting Customers not only see behind the curtain, but tear the curtain down altogether. So it is with great pleasure I formally present our latest edition of Nuts About... read more

Now Open for Business: The Southwest Porch at Skyline Park in Denver

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We’ve said it a number of different times in a number of different ways, and now we’re saying it again: Southwest Airlines LUVs Denver!  Today marks the official grand opening of The Southwest Porch at Skyline Park, located in the heart of Downtown Denver.  The Porch is an outdoor lounge that will provide Denver residents and visitors alike with a relaxing venue to... read more

My Conversation with Kevin Smith

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I had the chance this afternoon to speak directly with director Kevin Smith. I let him know that in my 18 years here at Southwest, I have never dealt with a situation like what has been unfolding in the last 48 hours. I let Kevin know we have refunded his airfare. I told him we made a mistake in trying to board him as a standby passenger and then remove him. And I told him we... read more

Women Aviators Day

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Each morning I get a wonderful email from Audri and Jim Lanford which gives me significant happenings in history on each day of the year, along with an inspirational quote. I thought today's was worth sharing with you. So, with credit to Audri and Jim, here is your nugget for the day:    Did you know... ... that today is Women Aviators Day? On the birthday of Amelia... read more

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A Bostonian’s Guide to the English Language

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I was born in Norwood, Mass., learned to canoe and ice skate on Lake Hiawatha in Bellinham, Mass., attended Assumption Catholic School (uniform and all) for two years, and had my first taste of lobster at age four. I now live in Texas, but even though I'm not seeing the Charles River everyday, I think fondly of the architecture, food, people, and history that make Boston so... read more

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No Mom, I Said I Want Toast!

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Happy New Year.  This post from Linda Rutherford  will be our last new post until January 5.  However, we will still be moderating and posting your comments, so keep 'em coming.     When my son was a toddler, we began a fun (well, we think it is) family tradition for New Year's Eve. We aren't big "let's go out and dance the night away" people, so we... read more

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HEROES Awards Ceremony

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I've talked before about my role on the Board of National Safe Place. I recently had the pleasure of hosting the first HEROES Awards ceremony in Louisville, Ky. This was an event to celebrate heroes who have worked tirelessly to make this world a better, safer place for children. In conjunction with the 25-year Anniversary of the Safe Place program, National Safe Place (NSP)... read more

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A Thanksgiving Blessing

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Be sure and listen to this week's Red Belly Radio episode this week that features some of our Reservations folks, along with CEO Gary Kelly and his wife Carol as they cook Thanksgiving Dinner at the Ronald McDonald House.   My family and in-laws are all local, so our gathering is usually quite large. We always manage to "adopt" several single friends and... read more

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National Safe Place

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It's a great place to work that will allow you to share your talents in the community with nonprofit organizations that help make things better. For the last three years, I've been serving on the board of National Safe Place, a national nonprofit organization dedicated to providing immediate help and resources to young people in crisis. They do this working with local... read more

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