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Taking Rapid Rewards to the Streets…of downtown Milwaukee!

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I’m in the City of Festivals on this summer day with a few Coworkers from Marketing to talk about Rapid Rewards.  We’ve been doing a lot of that across the country as we continue to successfully gain new Customers and build the membership base of our award-winning loyalty program.  But here in downtown Milwaukee, the message really resonates in a unique way.As a... read more

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SWA Stew: Episode 53

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This week, we're talking about defending the sea in the shape of a shark, Liberty the 21-year-old male bald eagle, our new AUS - DCA service, booking travel through early February only on southwest.com, and a cameo from SeaWorld's Pete & Penny Penguin! 

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Flashback Fridays: Jack Wild’s Airport, Boston Logan

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This week, we flash back to Boston Logan in the 1970s through the eyes of guest blogger, Jack Wild, a Boston Operations Agent. I recently had the privilege of putting together Boston’s first Station Newsletter.  One of the pieces I included was our own version of "Flashback Fridays" with several photos of Logan back in the 1970’s.  Going through my old... read more

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Red, White, and Canyon Blue—Now, it’s Our Turn to Honor You!

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At Southwest and AirTran, our hearts beat true beneath the red, white, and blue!  Okay, so Independence Day didn’t land on the most “ideal” day of the week this year, but nonetheless, we never miss out on a chance to celebrate!As a big thank you to all our Servicemen and Servicewomen please enjoy a free cocktail and priority boarding with Military I.D. when flying... read more

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An Artist on the Day of Ascension

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When you walk New York's streets near 10th and 5th, the Church of Ascension doesn't immediately stick out.  In a concrete jungle abound with towering buildings, an unassuming church is easily overlooked.  A few steps inside, however, I quickly realized what our friends at The Artists Den had found: a figurative "diamond in the urban rough."  They have a... read more

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A Look Back on a Month of Giving

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Giving back is just part of the Southwest DNA.  In my almost five years at Southwest, I’ve had the privilege to volunteer alongside my Co-Hearts to plant trees, paint schools, clean-up parks, help build trails, and the list goes on.  Just last year, nearly 5,000 Southwest Warriors rolled up their sleeves to volunteer more than 114,000 hours to support almost 900... read more

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Loyalty Month: LUV to the Teachers Who Adopted Me

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As you know this is National Teacher Appreciation Week. This time brings back a lot of memories as my mother was a teacher for 38 years. After she retired as the High School principal of my hometown in Ceiba, Puerto Rico, she went on to work as the principal of a small church school right up until the day she passed away. This morning we visited Monaco Elementary School in... read more

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The Memorial Marathon Water Stop

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This was the 12th Annual Oklahoma Memorial Marathon, but the first year that I have volunteered for the water stop that is sponsored by Southwest Airlines.  I wasn't really sure what to expect, but I always hear my Coworkers say what a great time it is, so I was ready to find out for myself. My husband and I got to the venue at 6 a.m. and started to help with... read more

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Crooning by the Chicago Children’s Choir

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What comes to mind when you think of Chicago?  Possibly Garrett’s popcorn, deep dish pizza, the Sears... ahem... Willis Tower, shopping the Magnificent Mile, visiting Millennium Park or Wrigley Field?  Bet you did not think of the Chicago Children’s Choir!  The Choir was the vision of Christopher Moore in the late 1950's, as our nation struggled with our... read more

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CONTEST ALERT: Calling All Musicians

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Do you have the skills to play live music at 35,000 feet on a Southwest 737? We’re looking for a few good musicians to surprise and delight our Customers with an inflight concert.  On June 18, Southwest turns 41. To help celebrate our birthday, show us what you’ve got in a :30 second video or less.  Make sure your song theme includes Southwest Airlines and... read more

A Pair of SWA-Themed Chuck T’s as Charleston Turns One!

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What a FUN, eventful week it has been for Southwest Airlines!  Monday was our first Deck Party of 2012 (and the first ever Monday night Deck Party, might I add); we celebrated the birthdays of our beloved Herb Kelleher and Gary Kelly that same day; and on Tuesday, March 13, we marked SWA's One-Year Anniversary of serving our great friends in South Carolina at... read more

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Culture Ambassadors Sharing the Warmth!

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Yesterday was my favorite day of the year: Valentine's Day.  LUV was in the air...literally!  This Valentine's week (and yes, as a girl, I like to give it a whole week) has been full of LUV as we kicked off service in Atlanta and had the opportunity to get to know and LUV our AirTran family.  I'm not sure the weekend could have gone any better. There was one... read more

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Flash Forward—Part Three: The Continued Progress of our First 737-800

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If you have ever made a model airplane, you know the process involves making various subassemblies, then gluing them together to make an airplane.  As these photos show, the process of making a real airplane is very similar. In our last batch of photos, the fuselage had moved inside the assembly building to the fuselage make-ready station.  With this group of... read more

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Extra Sections for the Big Game! [UPDATED!]

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WE HEARD YOU, NEW ENGLAND FANS!  SUPER EXTRA SECTIONS BETWEEN PROVIDENCE AND INDIANAPOLIS NOW AVAILABLE FOR SUPER GAME WEEKEND! After I blogged yesterday about our Super Extra Sections to/from Indianapolis, lots of you very rightly corrected our shocking lack of knowledge about the New England Patriots and which airport is closer to them.  And here’s our... read more

What Causes Turbulence?

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If you’ve read a couple of my posts over time, you know that I have a geek-like interest in weather.   In fact, as I write this blog post, we’re in the middle of strong enough bumps that the water in my bottle is sloshing around considerably.  Our Pilot is doing a great job of doing what he can to minimize the impact while our Flight Attendants and Customers... read more

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Kid Rock Goes to Graceland, TN

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We’ve written before about Southwest’s great partnership with the Artists Den which has allowed us to send some of our Customers, Rapid Rewards Members, Corporate Clients, and Employees to exclusive and private concerts around the country where they were able to hear from Adele, Death Cab, and The Fray just to name a few.  As our partnership continued this year, we... read more

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Celebrating 30 Years of Successful Kids

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“Always give back—find a way to help others” are the simple yet powerful words that Denver Nuggets Coach George Karl has always remembered since first hearing them from his former University of North Carolina Basketball Coach Dean Smith in the early ‘70s.  Yes, Coach Karl has 1,036 wins and 75 career playoff series under his belt, but just as important as... read more

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