Blog Team
Millie Richter Tidwell
Millie Richter has LUVed her job at SWA for more than12 years. As a Communications Specialist, focusing on internal communications and social media, she is tasked with communicating Southwest’s message to 34,000+ Employees in 69 cities nationwide and our more than 3 million followers on Twitter and Facebook. Millie graduated with a Marketing degree from the UT-San Antonio. She loves to travel, so it’s a good thing that she works for an airline! When she’s not living out of a suitcase, she resides in Dallas, Texas.
Fun Facts
Hobbies
Traveling the world, hunting at the thrift stores, reading semi-great literature, watching trashy reality TV, exercising when I don’t want to, sipping red wine, dancing to 80s music, singing along with Texas & classic country music, stating the obvious, and brainstorming.
Family
Two awesome parents, one big brother, one certifiable sister-in-law, two beautiful nieces, one handsome nephew, and many wonderful friends that are as close as family.
Pets
Cats--Thomas & Alistair
College
UT-San Antonio
Favorite Sports Teams
Typically Texan: UT-Longhorns, San Antonio Spurs, Dallas Mavericks, Dallas Stars, Dallas Cowboys, and Texas Rangers
Favorite Travel Destinations
Ireland, Prague, London, Munich--really, too many to name! Any place with friends, laughter, and fun is someplace I'd like to be.
Follow me:
Recent Activity:
Recent Activity Posts
Inflight Beverage News: Southwest Now Offers vitaminwater
May 01 2013
I remember the first time I
tried vitaminwater. I was on a hiking date and the boy I was with had
packed us a picnic lunch complete with vitaminwater. After this, I
was hooked on both the guy (we were married in November) and the drink.
Needless to say,
I am excited that starting today I can enjoy vitaminwater while flying
Southwest.
We are launching the... read more
Live at 35: Casey Abrams
Nov 02 2012
Southwest Airlines Presents Live from the Artists Den Featuring Iron and Wine!
Nov 21 2011
I’m not cool—especially when it comes to music. It’s not that I’m not open to new sounds; it’s just that I’m stuck in the nostalgia of my favorite artists. So, when I had the opportunity to attend a taping of the PBS show Live from the Artist’s Den featuring Iron and Wine in Atlanta, I jumped at the chance to expand my musical knowledge. On November 10, I headed to Atlanta's... read more
Red River Rivalry Repeats Itself at Pigskin Plane Pull
Oct 07 2011
In North Texas nothing says, “It’s Fall!” more than the Texas State Fair and football. And the Red River Rivalry—where the University of Texas (UT) goes head-to-head with the University of Oklahoma (OU) at the historic Cotton Bowl in Dallas—brings these two things together in a way that will make you wave your Fletcher’s corny dog in the air and root, root, root for either the... read more
Turning 40 the Southwest Way
Jun 17 2011
I’ve been working for this airline for nearly 13 years and one thing still amazes me—that fact that nobody can celebrate quite like Southwest! Saturday, June 18, marks Southwest Airline’s 40th anniversary—but why contain the festivities to just one day? We started celebrating our 40th year back in February with Gary’s Messages to Field. These “state of the... read more
40 Years in 40 Days: Class of 1998
May 22 2011
In August 1998, I moved from San Antonio to Dallas. I was 23 years old, and didn’t know a soul in
“Big D.” Given the friendly, Fun-LUVing,
and social atmosphere of Southwest Airlines, I quickly made friends, many of
whom have become family to me. Now,
being 30-ish (I’ll let you do your own math, but if you do it “right” it only
totals 32),
I’ve carved myself a nice, comfy little... read more
Express Bag Drop Launches Today at Dallas Love Field
Jan 18 2011
Beginning today, Dallas Love Field (DAL) will become Southwest’s eighth city with Express Bag Drop. Joining Oakland, Denver, Phoenix, Chicago Midway, Baltimore/Washington Thurgood Marshall, Orlando, and Los Angeles, DAL Customers who already have a boarding pass and need to simply check luggage will be able to bypass lines at the ticket counter and Self-Service Kiosks by using the Express Bag... read more
Social Media Geeks Descend Upon Blogworld
Oct 19 2010
Twitter Guy #1: "You look thinner in person."
Twitter Guy #2: "No, it's the hair transplants. They are as fake as they come."
This is but one of the conversations I overheard at the 2010 Blogworld and New Media Expo that took place in Las Vegas this past weekend. With thousands of social media “geeks,” myself included, descending on Sin City, twitter buddies (like the... read more
An Optimized Halloween
Oct 29 2009
In case you haven’t seen the other blog posts, Halloween isn’t just a big deal here at Southwest Airlines—it’s ginormous! At our Headquarters here in Dallas, various departments plan decorations and practice skits for months...and the competition is always fierce.
For the third year in a row, I am charged with organizing Southwest’s Halloween festivities. It starts with securing outside... read more
All Cowed-up and Ready to Go
Aug 15 2008
One of the things I love most about working for Southwest is that you can never really anticipate what exactly you’ll be doing from day to day.
One day you can be called on to go over to Love Field to help escort Mikel Gorbachev through the airport (the best part was when something caught his eye at the Everything $10 Gift Shop) and then the next day be dripping sweat from counting and... read more
Latest LUV Mail
From: David Zanolla
Orlando,Florida
LUVing the Little Moments
Dec 28 2012
I understand customer service. I teach a college-level course about one of the most successful customer service...
