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pberg

Paula Berg

Member Since 2006

After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, I woke up and smelled the jet fuel and began my career here at Southwest Airlines. Since joining the Southwest Airlines family in 2001, I have served in a variety of communication roles, but for the last several years my time and energy have primarily been focused on harnessing social media tools - like this blog - to improve Customer communication.  We launched Nuts About Southwest in April 2006 and have since expanded our efforts to a variety of online channels including Twitter, Facebook, and Youtube.  We continue to incorporate social media into every aspect of communication in a way that makes sense for Southwest and meets your expectations.  Any suggestions?  Let me know! 

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When Rachael Met Roy--Clear!

By: Steve Heaser sheaser

Jun 03 2009
This week’s episode of Red Belly Radio is about two people flying from Chicago to Nashville. They were not traveling together, nor did they know each other. Roy Harris, a Southwest Airlines Customer would meet Rachael Jacobs, a Southwest Airlines off-duty flight attendant in the gate area. A typical introduction between two people might go something like “Rachael this is Roy, Roy, this is Rachael... read more

Southwest Airlines Twitter Screenplay

By: Caleb Fox cfox

Mar 20 2009
 Thanks to everyone that helped contribute to the screenplay contest!  It turns out that we have a very "interesting" story to tell.  Please don't laugh at our acting skills.  Watch till the end of the movie to see the winner of the Nashville Film Festival Prize Package!  Here are the lines we chose for the script.  Character, line, then contributor: All characters standing in line... read more

Southwest Airlines CEO Announces Future Service to Boston

By: Paula Berg pberg

Feb 18 2009
Southwest Airlines CEO Gary Kelly announced at our Chicago Message to the Field lat night that Southwest Airlines plans to begin service to Boston Logan International Airport (BOS) sometime this fall.  read more

Southwest Airlines Thanksgiving 2008

By: Caleb Fox cfox

Nov 26 2008
Happy Thanksgiving from all of us at Southwest Airlines! read more

Bob Montgomery Chats About LaGuardia Announcement

By: Christi McNeill cday

Nov 19 2008
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I Thought You Were Going To Bring The Mofongo?

By: Steve Heaser sheaser

Nov 12 2008
Length: 15:36 Learn more about what Thanksgiving means to four Southwest Airlines Employees. On this episode, I sit down to talk with three co-workers. Bill Owen, Whitney Eichinger, and I discuss some of our traditions and why we love the holiday and Olga Romero chimes in with some traditions of her homeland, Puerto Rico. Can you guess which one of the four is going to make mofongo? read more

Southwest Airlines Halloween 2008

By: Christi McNeill cday

Nov 04 2008
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Smokin' Spirit Party

By: Steve Heaser sheaser

Oct 28 2008
Length: 20:09 This is the spirit party to end all spirit parties. Taking up four hangar bays, 6000 Employees, former Employees and friends attended this Smokin' Spirit Party to celebrate two Southwest legends Herb Kelleher and Colleen Barrett. read more

2008 Southwest Airlines Pigskin Plane Pull

By: Christi McNeill cday

Oct 22 2008
Here's a recap video from the 2008 Pigskin Plane Pull.  This is an annual event we host at Headquarters to celebrate the famous University of Texas/Oklahoma rivalry football game!  We pick fans to represent each team, then see which team can pull a 83,000 lb plane the fastest.  Watch to see who wins the 2008 Plane Pull... read more

Will Golf For $10,000,000

By: Steve Heaser sheaser

Oct 08 2008
Length: 16:03 This episode is about the fall 2008 LUV Classic on Friday, October 10. I interview Barbara McDermott, executive director of the Dallas Ronald McDonald House and Lori Skinner an event specialist currently working on the LUV classic golf tournament. Over the years, Southwest Airlines, through the LUV Classic, has donated more than $9.5 million to multiple Ronald McDonald Houses and... read more