Contributor

Recent Activity:

Southwest Rapid Rewards Offers Best Reward Seat Availability in the Industry

By:

Prior to its inception in 2011, while researching and planning exactly how we would structure the All-New Rapid Rewards Program, availability was one recurring demand we heard from our Customers over and over again- you simply wanted to be able to use the points you had earned when you wanted, to go where you wanted, and the other programs didn’t allow that. So we listened.... read more

  • 93
  • 0

Dude Perfect Video, Part Two

By:

Hey basketball fans - is your bracket a bust? Don’t worry, you can still come out a winner through Southwest’s All-New Rapid Rewards 10 Million Point Giveaway. Check out our friends, Dude Perfect, as they interpret the program in their own fun way. Then visit www.southwest.com/bigshot and enter for your chance to be one of 100 lucky winners to score 100,000 points in the... read more

  • 695
  • 0

Southwest Teams up with Dude Perfect to Score Points for the All-New Rapid Rewards

By:

It’s March, which means two things: we officially launched the All-New Rapid Rewards frequent flyer program, and the NCAA basketball tournament is just around the corner.  We’re excited about both (admittedly one more than the other), and we have something big in store to give both current Members and those who wish to join the program  ten million reasons why... read more

  • 1022
  • 1

FAQ on The All-New Rapid Rewards

By:

Yesterday, we launched our long-awaited Rapid Rewards program. With any implementation of this magnitude, there are bound to be some issues. While we are very proud of the All-New Rapid Rewards, we know that many of you were affected by our system problems, and we would like to take a moment to apologize if you have been inconvenienced. Please know that we have been focused on... read more

Introducing the All-New Rapid Rewards — Blog Post

By:

Happy New Year, everybody!  Indeed, today is a happy day, both for me personally and for Southwest Airlines, as we are officially unveiling our All-New Rapid Rewards program.  I know many of you have been anxiously waiting for us to announce the details of the new program, and believe me, we have been just as anxious to share our plans with you.  This is, after all, the... read more

New Rapid Rewards Drink Coupon

By:

In the coming weeks, Rapid Rewards will begin distributing a redesigned drink coupon with a fresh new look and more efficient delivery format. Members who are opted-in to receive drink coupons will continue to receive four coupons when an Award is earned.  A few of the changes Members will notice include: •           Expiration Date – Drink coupons expire one... read more

And the Freddie Goes to…Southwest Airlines

By:

April 24, 2008 was quite a night for our frequent flyer program, Rapid Rewards. After a year of ups and downs in the airline industry, we were thrilled to win three awards and place in the top five in four other categories at the 20th Annual Freddie Awards. For those of you who don't know what a Freddie is, let me explain. As David Grossman points out in his article in USA... read more