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Flashback Fridays: Antique Hardware

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Although many consider me “antique hardware,” I am referring to computer hardware.  The 1970s was a decade of great change for the airline industry.  The first wide-bodied aircraft took to the airways, airline deregulation came about, one airport, Love Field, was reregulated with the Wright Amendment, and the first hardware resembling today’s computers began... read more

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SCHEDULE EXTENDED—NOW ACCEPTING BOOKINGS THROUGH JUNE 1, 2012!

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This morning we extended our schedule out through the first of June of next year, which gives us 242 days of bookable inventory!  We’ve re-optimized the schedule to allow for typical seasonal changes (traffic, weather) which drove changes in 50 markets (and all market changes noted are roundtrip).  Nineteen markets will decrease slightly, 24 will increase... read more

Flashback Fridays: Love Field Operations

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In past editions of Flashback Fridays, I’ve written about our early 10-minute turns, an operational procedure that helped secure our survival.  Today, we go back to that period, specifically the year 1974.  To be honest, I couldn’t tell exactly what I had here in these photos—was it an originating flight, or instead, was it another photographic record of a... read more

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What is 25 Stories Tall and Viewed by 75,000 People an Hour?

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Jay-Z and Alicia Keys aren’t the only ones with an Empire State of Mind! This week, the Conservation in Action Tour joins the glossy lights of Times Square--15,000 square feet of LED lights, to be exact. The Tour is featured on a Times Square digital billboard that climbs 25 stories above Broadway. According to AdWeek, it's one of the nation's premium ad spaces. There are... read more

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It’s Not a Charity. It’s a Challenge.

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Southwest Airlines isn’t the only organization issuing a challenge during National Volunteer Week. (On Monday we announced our 40 Hours for 40 Years Employee Volunteer Pledge). The Mission Continues, a nonprofit organization focused on providing service opportunities to veterans returning from Iraq and Afghanistan, launched The Mission Continues Challenge that asks all... read more

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Ranking Airlines To Score Quality

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In his weekly blog post, Scott McCartney at the Wall Street Journal's "The Middle Seat Terminal" blog writes about the recent Department of Transportation rankings.  Click here to read.

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Flashback Fridays–Once Upon a Time in Detroit

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Once upon a time, Southwest Airlines flew to two airports in the Motor City.  We began service to the area with 12 nonstop flights a day to Detroit Metro (DTW) on June 4, 1987.  Ever since the end of World War II, Detroit’s air service had been centered on airports in suburban areas west of the city.  First, all carriers served the new Willow Run Airport (YIP) in... read more

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