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strikeapose
- Been there
- Southwest Destinations
Recent Activity Luvs
Rapid Rewards Followup
By: Brian Lusk 
Jan 07 2011
Hey, folks! We know that there is a lot of buzz out there regarding our announcement of the new Rapid Rewards program. We have been monitoring Customer feedback on all of our channels, and we know there is some concern about what the new program will mean for our Customers.
Rest assured, the new Rapid Rewards program is based on what our Customers have been asking us to change over the... read more
Introducing the All-New Rapid Rewards -- Blog Post
By: Ryan Green, Senior Director of Customer Loyalty and Partnerships 
Jan 06 2011
Happy New Year, everybody! Indeed, today is a happy day, both for me personally and for Southwest Airlines, as we are officially unveiling our All-New Rapid Rewards program. I know many of you have been anxiously waiting for us to announce the details of the new program, and believe me, we have been just as anxious to share our plans with you. This is, after all, the single biggest new... read more
