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Destination Memphis: Creating the Soundtrack of America. Made in Tennessee.

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Indie Rock band, The Black Cadillacs, recently traveled to Memphis to find inspiration for the last song on their new, self-titled EP.  What happened from there was an experience only a state rooted in music and an airline reaching new heights could offer.  The Tennessee Department of Tourist Development and Southwest Airlines teamed up to give passengers from Dallas to... read more

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Every Seat Has a Story: LUV at First Bite

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A Hero, by definition, is a person who is admired or idealized for courage, outstanding achievements, or noble qualities; but you don’t have to scale a mountain or face a lion to be a “Hospitality Hero.” In one of our recent LUV Mail stories, we heard from Customer Jennifer Robertson, a real estate agent in Dallas.  While Ms. Robinson was traveling from Dallas to... read more

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It’s Show Time! Missouri One Joins the Southwest Fleet

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With more than 30 years of service in Missouri, we’re showing our commitment to the state in a big way! Earlier today at the Aviation Technical Services hangar at Kansas City International Airport (the first Show-Me State city we served), Southwest introduced the latest addition to our fleet—Missouri One! She is a 737-700 that is emblazoned with an artist’s rendition of... read more

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Take a Seat: Southwest Airlines Selects Seat for Future Boeing 737-800 and 737 MAX Aircraft

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The Southwest Airlines product team has been sitting around on the job. Wait! It’s not what you think. They’ve been working hard researching, testing, and developing new seats that will launch on the 737-800 expected for delivery in mid-2016, and on the—get excited (because we are!)—the 737 MAX to be delivered in mid-2017. The final seat selection was announced this... read more

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Introducing Southwest’s Bag Fee Bandwagon Bonanza

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All the other guys are doing it, so Southwest Airlines is excited to announce our new Bag Fee Bandwagon Bonanza! Beginning right this red-hot second, Southwest Airlines is implementing a simple and easy-to-understand bag fee policy. You instantly qualify for our new flying colors fee of $401.15 on weekdays* if your bag is: Red Green Yellow Chartreuse Plaid *except... read more

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Rapid Rewards Members Enjoy Spring Training with the Orioles

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Southwest Airlines Rapid Rewards Cardmembers had a chance to spend time with the Baltimore Orioles this week during Spring Training at an exclusive meet and greet in Sarasota, Fla. While some attendees celebrated a significant anniversary and one very happy couple celebrated their honeymoon, Southwest Airlines Rapid Rewards Cardmembers Dean Geber and Lisa Hyatt Geber enjoyed... read more

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Jimmy Kimmel Live! in Austin

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It’s that time of year again, as Guillermo and the entire crew from Jimmy Kimmel Live! head to Austin, TX, for a week of live tapings.  If there’s one airline that knows a thing or two about Texas, I think we can all agree Southwest has it in the bag.  We also think we know what it takes to make sure Guillermo is a satisfied Customer, as hospitality is top on our list. ... read more

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Imagine Dragons at 35,000 feet

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Fans from across the country have gone coast-to-coast with Grammy-award winning rock band Imagine Dragons, acting as the ultimate roadies on this tour from Los Angeles, to Salt Lake City (Provo, UT), to Las Vegas, and ending in Atlanta. Along the way, the band joined the fans on the Destination Dragons flight from Las Vegas to Atlanta and treated the crowd to a very special... read more

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Time Flies When You Have a Singing Gate Agent

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Southwest has always been my family’s go to airline. Whether we are going on vacation, visiting relatives, going to school, or traveling through the generosity of Southwest’s amazing Medical Transportation Grant Program, Southwest has always helped my family get to where we need to go. Most flights I’ve been on have been pretty regular: ontime, great Customer Service, I... read more

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A Heartfelt Salute for Our Troops

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While recovering at the Fort Carson Warrior Transition Battalion (WTB), Frankie Gomez, who recently retired as a Sergeant Major as a career National Guardsman, was searching for organizations that support veterans where he could spend his time volunteering.  He was referred to the Armed Forces Foundation (AFF),began volunteering in small roles, and quickly became a leader.... read more

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