Video

Easy A? Yes, please!

By: Whitney Eichinger weichinger

Jan 24 2013
Many of you heard the news that we are offering Customers the opportunity to purchase available boarding positions in our A1-A15 boarding group.  We tested this option, Upgraded Boarding, in San Diego last month. Customers loved the opportunity to upgrade their boarding position on the spot.  With a successful test behind us, we launched Upgraded Boarding coast to coast this week! What... read more

Celebrity Travel Quirks

By: Brooks Thomas bthomas

Jan 21 2013
Southwest Airlines is a proud sponsor of Sundance Film Festival, and we are always delighted to light up Park City, UT with Southwest LUV; from the signs to the giveaways. But the films are obviously the main event, and the people in them are a very close second.  Actors, directors, and everything in between are constantly on-the-go, whether it's an on-location shoot, or a cross-country... read more

Dance Dance Resolution: One Spirit Editor’s Quest for Coordination

By: Gabbi Chee, Guest Blogger gchee

Jan 17 2013
It’s 20 minutes before the start of a hip-hop class at North Dallas’ Centre for Dance, and I’m sitting in my car having a mild panic attack. When I pitched the idea of conquering my fear of dancing in public, I’d pictured myself following along to YouTube videos of routines like the Wobble—from the privacy of my living room. John McAlley, Spirit’s executive editor and my boss, gave me a reality... read more

Just Go With It

By: Brooks Thomas bthomas

Jan 09 2013
When we began the 12 Days of LUV, we knew Customers would be really into it and ready to vie for $12,000 worth of southwestgiftcards® (one for each day, compliments of Dr Pepper).  Take a look at the winners, and you’ll see what I’m talking about. What we didn’t know was the story of full-circle generosity that we’d be able to tell, due to one stranger reaching out to help another through... read more

Adventure in Las Vegas

By: Amanda Gleason agleason

Jan 07 2013
I’m no stranger to Vegas. I’ve averaged about two trips to this high-energy city each year for the past five years. One thing I’ve discovered? There’s always something new going on.Whether we’re talking about The Mob Museum which opened last February, or the newest Cirque du Soleil show that debuted in November, Las Vegas is chock full of new attractions that give you a reason to keep coming back... read more

A Holiday Reminder: The Reward of Giving Back

By: Derrick Brown, Guest Blogger dbrown

Dec 24 2012
As the executive director of the Kraddick Foundation, it is a tremendous honor to provide chronically and terminally ill children with an all-expenses paid week filled with unforgettable memories at Walt Disney World® in Florida. To see the smiles on the families who attended this year's trip was an indescribable feeling.  The annual Kidd's Kids trip is a program of the Kraddick Foundation,... read more

It Always Comes From the Heart

By: Megan Wood mwood

Dec 19 2012
We may be an airline, but we do some of our best work on the ground.  That’s the theme of the new Southwest ad campaign you may have seen while watching the NFL over the holidays!  These new spots celebrated Southwest Employees and highlighted how we give back and make a positive difference in the communities we serve.  Like the holiday season, the ads on TV have come and gone, but... read more

Bigger. Better. Stronger. Help Hurricane #Sandy Victims

By: Laurel Moffat lmoffat

Dec 18 2012
Not that long ago in Breezy Point, NY, families gathered around the dinner table to talk about their day or took a moment to breathe in the fresh air and walk along the Atlantic Coast.  Today, as you walk through remnants of what someone once called their home, all that’s recognizable is a radio flyer wagon missing two wheels and a red fire truck sitting on cement that once made up the front... read more

Dish Trip: Chicago

By: Dish Trip Team DishTrip

Dec 06 2012
Dish Tripper Amy Strauss recaps our fabulous journey to Chicago:  Hello, Southwest fans! As you already know, traveling in the name of food is what we do at Dish Trip, and our latest trek led us to devour the wonderful Windy City of Illinois — Chicago! As one of the country’s leading food capitals, Chicago continues to push the culinary envelope, consistently... read more

Adventure in Key West

By: Amanda Gleason agleason

Dec 04 2012
Sampling the local fare, scoping out museums, recommending the best hotels…and flying through the air with a 30-pound jet pack strapped to my back. Yep, it’s all in a day’s work as travel editor for Spirit.  On my recent trip to the Florida Keys and Key West, I discovered this laid-back island chain offers plenty of chances to channel your inner adventurer, whether you prefer to fly high or... read more