Many of you heard the news that we are offering Customers
the opportunity to purchase available boarding positions in our A1-A15 boarding
group. We tested this option, Upgraded
Boarding, in San Diego last month. Customers loved the opportunity to upgrade
their boarding position on the spot.
With a successful test behind us, we launched Upgraded Boarding coast to
coast this week!
What... read more
Southwest Airlines is a proud sponsor of Sundance Film Festival, and we are always delighted to light up Park City, UT with Southwest LUV; from the signs to the giveaways. But the films are obviously the main event, and the people in them are a very close second. Actors, directors, and everything in between are constantly on-the-go, whether it's an on-location shoot, or a cross-country... read more
It’s 20 minutes before the start of
a hip-hop class at North Dallas’ Centre for Dance, and I’m sitting in my car having
a mild panic attack.
When I pitched the idea of conquering
my fear of dancing in public, I’d pictured myself following along to YouTube
videos of routines like the Wobble—from the privacy of my living room. John
McAlley, Spirit’s executive editor
and my boss, gave me a reality... read more
we began the 12 Days of LUV, we knew Customers would be really into it and
ready to vie for $12,000 worth of southwestgiftcards® (one for each day,
compliments of Dr Pepper). Take a look at the
winners, and you’ll see what I’m talking about.
we didn’t know was the story of full-circle generosity that we’d be able to
tell, due to one stranger reaching out to help another through... read more
I’m no stranger to Vegas. I’ve averaged about two trips to this high-energy city each year for the past five years. One thing I’ve discovered? There’s always something new going on.Whether we’re talking about The Mob Museum which opened last February, or the newest Cirque du Soleil show that debuted in November, Las Vegas is chock full of new
attractions that give you a reason to keep coming back... read more
the executive director of the Kraddick Foundation, it is a tremendous honor to provide
chronically and terminally ill children with an all-expenses paid
week filled with unforgettable memories at Walt Disney World® in Florida. To
see the smiles on the families who attended this year's trip was an
indescribable feeling. The annual Kidd's Kids trip is a program of the Kraddick Foundation,... read more
may be an airline, but we do some of our best work on the ground. That’s
the theme of the new Southwest ad campaign you may have seen while watching the
NFL over the holidays! These new spots
celebrated Southwest Employees and highlighted how we give back and make a
positive difference in the communities we serve. Like the holiday season,
the ads on TV have come and gone, but... read more
Not that long ago in Breezy Point, NY, families gathered around
the dinner table to talk about their day or took a moment to breathe in the
fresh air and walk along the Atlantic Coast.
Today, as you walk through remnants of what someone once called their
home, all that’s recognizable is a radio flyer wagon missing two wheels and a
red fire truck sitting on cement that once made up the front... read more
Dish Tripper Amy Strauss recaps our fabulous journey to Chicago: Hello, Southwest fans! As you already know, traveling in the name of food is what we do at Dish Trip, and our latest trek led us to devour the wonderful Windy City of Illinois — Chicago! As one of the country’s leading food capitals, Chicago continues to push the culinary envelope, consistently... read more
Sampling the local fare, scoping out museums, recommending
the best hotels…and flying through the air with a 30-pound jet pack strapped to
my back. Yep, it’s all in a day’s work as travel editor for Spirit.
On my recent trip to the Florida
Keys and Key West, I discovered this laid-back island chain offers plenty
of chances to channel your inner adventurer, whether you prefer to fly high or... read more