A great day for Milwaukee. When Southwest enters a market they really know how to introduce themselves to the metro area. My impression of Southwest is that they are a very professional airline with really dedicated employees who love their jobs and who receive excellent compensation from their employer which is rare today in the airline industry. Being an ex airlines ramp and gate agent in MKE those scenes of the ramp and gate area in the video just make me want to join the Southwest team. I wish Southwest all the success in Milwaukee and hope the flying public in the metro area realizes how fortunate they are to have airlines like Southwest and AirTran offering nonstop flights out of MKE with excellent low fares and great inflight service and nonstop service on mainline jets (love those Boeing 737's!). Milwaukee has for too long been subjected to the high end fares of Midwest. Now really is the time to plan a trip Milwaukee and grab your bags and go!

Wish they would come to Charleston SC!

It does look like a lot of fun to go to a new Southwest city. The couple with small child that would travel to each new city confirms that.

Brian -- How did you break your arm?

milwaukee is soooooo lucky!! i can't wait for swa to come to greenville sc!! fingers are crossed!!! you are my sw connection to my family in phoenix!! i flew out of cleveland OH for years via swa... now that i'm living in greenville i sooooo miss you guys! you are THE best!!