Beginning May 4, Southwest Airlines will unveil a new onboard coffee experience two years in the making. Introducing LIFT, a dark-roasted 100% Arabica blend of South and Central American coffees.
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Southwest Airlines LIFT Coffee...A Cup Above The Rest!
By: Steve Heaser
May 03
2009
Trackback URL: http://www.blogsouthwest.com/trackback/2166
Comments
It's amazing a company would actually release PR for bringing in another coffee to replace what was really horrible coffee served onboard for many years. Even combined with the powder creamy and sweetner, SWA coffee was so bad that I always get airport coffee before get onboard. Finally, they are entering the 21st century of better onboard coffee like most of its competitors.
Is this coffee fair trade?
Paul, SWA does not participate in a "Fair Trade" coffee purchase program, however Mother Parker's Tea and Coffee is very careful on the source of our coffee and the practices used in getting it to the market. Currently with the price of green coffee at a17 year record high, the Fair Trade moniker is not really germane.
SWA does donate a portion from every lb of coffee sold to the light up the World foundation.
Thank you for this info! Light up the World Foundation is cool. Besides, I like a good cup of coffee! Good news for me.
Paul,
According to Mother Parkers' web site, they are one of the largest importers of Fair Trade coffee beans in North America. For more information on their environmental and social responsibility programs check their web site: http://www.mother-parkers.com/bottomsections/Making_a_Difference_frame.htm
Great idea! Most airlines have terrible coffee, so this is a step in the right direction. Maybe the other carriers will take note (but then they will probably charge a fee for better coffee).
Yay! Thanks! Now let's see if something can be done about the powdered creamer. I know for a fact that Land 'o Lakes makes aseptic individual creamers that don't need to be refrigerated if that's an issue.
Looking forward to trying it on my flight to LAS this Wednesday. I'll give you my feedback then. But I'm excited about this improvement. Thanks Southwest!
My seatback and tray are in the upright position, and I'm ready to go!
I had the 6:30am flight out of New Orleans Monday morning after a weekend at Jazz Fest. I needed coffee in the worst way. Even though I would have been happy with any coffee that morning, I was bowled over by the new coffee. It is excellent. And the real creamer was an extra bonus. Southwest to be a step above the rest!
I caught an early flight yesterday, and was greeted with a properly sized (it is bigger now) coffee with REAL CREAMER.
Thanks Southwest for catering to the business traveler.
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