We’re All In This Together


At Southwest Airlines, we like to say, “we are in the Customer Service Business, we just happen to fly airplanes.” We make promises to our Customers that our Employees keep, each and every day. But to ensure we keep these promises, we know we must take care of both our Internal and our External Customers. That’s why we always capitalize the “C” in Customer and the “E” in Employee. It is both a tribute and a reminder that they are the reason we come to work every day. We view our business as a partnership with our Employees and our Customers because, really, we’re all in this together.  

So what’s the benefit–does all of this focus on Employees and Culture and Family really pay off? Well, who better to tell you than our Customers and Employees.  The video  below shares a few things that our Customers and Employees had to say about the Southwest Culture and how they feel when they do business with us. Take a look at the video below and let us know your thoughts.


***This video was given to the Employees and Customers of Southwest Airlines as a gift from Southwest Airlines’ President Emeritus, Colleen Barrett.  It was her dream and vision to capture on film the people and the relationships that are the building blocks of our Culture and our success.


  1. Thank you Southwest! Our family has participated in National History Day for the past, oh, 14 years. We have had to travel to BWI for many of those years-and we have only flown Southwest-because I know when we will get there, I know our props will get to us before competition, and for many other reasons that have only to do with my family feeling safe and happy. Each year when we stand in line, I have asked our friendly gate agents in Oregon to ask how SWA could become the official airline of NHD-and lo and behold-today I see that you have! Thanks again-now if you could only fly to Hawaii!