Jay-Z and Alicia Keys aren’t the only ones with an Empire State of Mind! This week, the Conservation in Action Tour joins the glossy lights of Times Square–15,000 square feet of LED lights, to be exact. The Tour is featured on a Times Square digital billboard that climbs 25 stories above Broadway. According to AdWeek, it’s one of the nation’s premium ad spaces. There are roughly 75,000 pedestrians that walk within view of the board at any given hour of the day on any given day. The display features pictures from our conservation projects that have taken place across the country and includes photos of our volunteers in Dallas and Denver! Our partner in the Conservation in Action Tour, American Eagle Outfitters, generously shared their ad space with us to promote the cause of conservation. What an awesome and welcomed surprise!
The Conservation in Action Tour is currently on the second half of its journey. To see if it’s stopping through your town, visit the Tour 40 page.
To read about the team’s travels, click here.